Rebranded JET tankers support Road Safety Week

During last week’s Road Safety Week JET helped to raise road safety awareness by rebranding four of its tankers with special Road Safety Week messages.

The four JET promotional tankers took to the roads in the brand’s core delivery areas – South East, Midlands, Yorkshire/Humberside and Scotland with the tankers visiting approximately 100 JET forecourts.

Pete George, managing director of Phillips 66 UK & Ireland marketing, commented: “We know that our distinctive JET tanker fleet is a significant contributor to brand awareness so we felt that branding some of our tankers with special Safety Week messages was a great way to show our commitment to road safety and our support of Brake’s fantastic initiative.”

Pete added: “As a company we are committed to consistently looking at ways to minimise risks and ensure the safety and well-being of our customers, drivers and staff. Road Safety Week provides a great opportunity to do this in a way that is fun but also gets across a serious message.”

The move was part of Jet’s long-standing support for the national road safety charity, Brake.

Set up in 1997, Road Safety Week is coordinated annually by Brake each November. Now the UK’s biggest road safety event, it aims to encourage grassroots action on road safety and raise awareness about the part everyone can play to prevent tragedies and make roads safer.