Humber refinery – a family affair  

Phillips 66 – showcasing the work of the Humber Refinery in a fresh, fun and engaging way, four-year old twins Alex and Tyler who became firemen for the day
In line with the company’s overall ethos of ‘doing things a little differently’Phillips 66 has broken the stereotype for serious corporate videos with its latest film, which showcases the Humber refinery.  The new video sees children and grandchildren of staff who work at the refinery starring in the many roles, including engineers, scientists and IT professionals. 
Family of staff sent in audition tapes and when it was too difficult to choose who to feature in the film, the decision was made to feature all the children. In total, 25 children ranging from four to ten years old took part, including four-year old twins Alex and Tyler who became the refinery’s firemen for the day, and five- year old Evan who stars as a refinery panel operator.  
As well as providing an overview of structure of the Humber refinery and its day to day operations, the video is aimed at raising awareness of the refinery’s role in supporting community, education and charity projects, and in providing career development opportunities through apprenticeships and training.
“We wanted to showcase the refinery and the work we do, but in a fresh, fun and engaging way,” commented Nina Stobart, communications and external affairs manager at Phillips 66. 
“We decided it would be great fun to involve the children and grandchildren of our staff as they could not only come along and see where their mum, dad or grandparents worked, but also offer a fresh take on what can sometimes be seen as a grey topic.  
“What better way to connect with audiences of all ages than by giving children as young as four a starring role in this video. Everyone had a great day filming and it was an ideal way to help inspire the next generation of employees. 
“The video has already been viewed hundreds of times so it seems to have captured the attention of our customers, industry peers and the local communities surrounding our refinery. Who knows, ten years down the line we may be welcoming some of these children back into the business through our apprenticeships or graduate schemes.”