‘Best day of my life’ for Shell

Shell’s winning campaign ‘totally exceeded anything we’d imagined’ said Diana Altmann, global media manager for brand communications at Shell
Last month Shell’s global campaign the best day of my life, created by MediaCom, took the Corporate Influencer Award at the 2017 World Media Awards.
A panel of 30 senior judges from major brands, agencies and media owners, presided over by three head judges – Ian Armstrong, global advertising general manager, Jaguar Land Rover, Sanjay Nazerali, global chief strategy officer with Carat Global, and Raquel Bubar, director T Brand Studio International at The New York Times – had the challenge of selecting seven category winners and a Grand Prix winner from the many entries that were received from across the globe.
“We’ve been nominated two years in a row for the World Media Awards so to come home with a trophy this year is fantastic,” said Diana Altmann, global media manager for brand communications at Shell.
“The ambition was definitely big from the onset, but the campaign has absolutely exceeded anything we’d imagined, and we were able to achieve something unbelievable for us as a brand.”
Emma Winchurch-Beale, president of the World Media Group and international sales director at the Washington Post commented: “As advertisers strive to target consumers globally, a successful content-driven ad campaign can be a powerful way to tell a brand’s story across multiple channels and borders.
“Shell’s entry ‘Best Day of My Life’ is a great example of this. The innovative campaign caught the attention of the judges for merging established musicians with new start-ups; highlighting a worldwide support for clean energy.”