On the Button with Synergy

In late September Esso launched Synergy Fuels with a star-studded event at the iconic UnderGlobe venue in London.

Selected forecourts around the UK are already featuring the brand new Synergy look. The update includes easier to identify grade labels; brighter and more comfortable layout and lighting; convenient, easy-to-use technology; and an enhanced Esso Synergy customer service experience.

Henning Feller, retail fuels marketing manager Europe, Africa & Middle East, ExxonMobil, said: “We’re delighted to announce the launch of Esso Synergy Fuels as a showcase of our on-going commitment to provide a high quality experience and to help our customers get more from their journeys.

Attendees were treated to a series of bespoke performances by Britain’s Got Talent dance troupe UDI and the premiere of a revamped version from War of the Worlds composer Jeff Wayne whose Tiger theme was the sound track to the well-known Esso adverts in the 1970s and 1980s.

“I can clearly remember some of the classic Esso adverts from years gone by,” said Jensen Button, 2009 Formula One™ World Champion who also attended the event.

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