Logistics – essential for everyday life

When Alastair Campbell suggested the transport industry should communicate more effectively on the essential nature of logistics, Suckling Transport’s Peter Larner rose to the challenge.

Speaking in February at a Motor Transport Directors’ lunch in Birmingham, Tony Blair’s former spokesman said key messages, placed on the side of trailers, could emphasise the vital role of logistics.

Less than two months later, that proposal has been put into practise by Peter Larner, one of the logistics industry’s most innovative directors.

Visitors to this week’s FPS Expo, can see Suckling Transport’s new tank trailer on the Lakeland Tankers stand. This tanker is the first to carry a new Love Logistics livery developed in association with the Freight Transport Association.

The first two trailers, which were built by Lakeland, bear the message

I’m delivering fuel to your local filling station …

… to save you collecting it from the refinery

Logistics – essential for everyday life

These tankers will operate on Suckling Transport’s contract with Shell at Avonmouth terminal.

Following Larner’s initiative, Abbey Logistics’ managing director, Steve Granite has also pledged to follow suit, saying: “It is important that the industry acts as a group on this one.”