Generation Logistics is an industry-led initiative to increase industry awareness and find the next generation of logistics industry talent. Working in collaboration with companies and trade associations from across the sector, the campaign challenges pre-conceptions about working in the sector, and demonstrates the breadth and diversity of the career opportunities available.
Over the past three and a half years, the work of the campaign and its dedicated sponsors has resulted in increasing awareness the logistics sector by 41%, with the campaign reaching an audience of over 3.2 billion people and accumulating over 9.2 million social engagements along the way.
Expanding support
Building on this success, the first few months of 2026 have seen some familiar names join the growing list of campaign sponsors alongside many longstanding supporters renewing their ongoing support.
ASDA, CEVA, DP World, GXO, Rudolph & Hellman, SEGRO, Tesco and WS Transport are among those joining other significant names from across the sector, including ADM, Association of Pallet Networks (APN), British International Freight Association (BIFA), British Ports Association, Chemical Business Association, CILT(UK), Cold Chain Federation, Co-op, DHL Supply Chain, Europa, Green Careers Hub, Hughes Driver Training, Indurent, The International Air Cargo Association (TIACA), Iron Mountain, Kuehne+Nagel, Logistics UK, Martin Brower, Maersk, Metro Supply Chain, Ministry of Defence (MoD), Morrisons, Motia, Multimodal, Nestle, TJX, Rail Freight Group, Road Haulage Association (RHA), Road to Logistics, Transaid, UK Warehousing Association (UKWA), Veterans Into Logistics, VTCT Skills, and Welch Group.
All have confirmed their commitment to working together to raise awareness of the careers potential the logistics sectors offers young people.
With a desire to work even more closely with campaign sponsors, Generation Logistics coordinators have highlighted some of the marketing benefits sponsors can expect. These range from campaign concepts, creative content, paid social, video production, masterclasses and training to press opportunities, case studies, job listings access and high-profile speaker slots.
A crucical need
Paul Farr, Vice President & Leader – Ground & Rail Europe, at CEVA Logistics, and a long-standing sponsor of Generation Logistics, commented: “We recognise the importance of the Generation Logistics campaign and are proud to have supported this initiative from its very beginning in 2022.
“There is a crucial need to encourage young people to enter the sector, and we’re pleased to be standing alongside other logistics organisations all pledging their support. As the sector comes together, we look forward to continuing our work with Generation Logistics and showcasing the wide range of rewarding career opportunities that logistics has to offer.”
Bethany Windsor, Programme Director for Generation Logistics, commented: “The latest wave of sponsors is a wonderful testament to the dedication of the sector, as well as the impact of Generation Logistics to date.
“Sponsor support plays such a crucial role in the success of Generation Logistics, as we work towards raising a much greater awareness of the sector as a valuable career path in 2026 and beyond.
“There is still time to enrol as sponsors for the remainder of 2026 or become a sponsor for 2027, and help futureproof the sector, so we are continuing to urge any businesses, great and small, to showcase their support and encourage the next generation of talent in logistics.”
For more information visit www.generationlogistics.org
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