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Focused on the development of vehicle-mounted transport solutions and fuel systems for the fuel transportation market, Ingersoll Rand Transport Solutions (IRTS) has been launched following the merger of Ingersoll Rand,...
...our brand values that represent the company as we are today. The rebrand was a natural progression from this.” Another business reflecting on their desire for a rebrand is the...
...value. At the same time, Neste’s brand is growing in value. According to Brand Finance, in 2020 Neste was the third most valuable Finnish brand and the second fastest growing...
...under the Valero brand. The company has a long and successful history of retail fuel in the US and Mexico, with over 6,000 outlets representing the brand. It’s the world’s...
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...as Catriona adds: “The Highland Fuels brand is well known and hugely trusted with good brand recognition, so it made total sense to have a range extension.” With the customer...
...own brand equity with a quality UK manufactured product bearing your name. Not having its own brand, Euro Oils will never be in competition with yours. Euro Oils acts as...
...the brand identity did not. “It has been 30 years since we last looked at our brand. Although we are rightly proud of our heritage and are proud to have...
...about it. Once people start seeing the presence of the brand, then the impression of the brand will increase. We want to create a niche for our brand and our...
...‘Don’t let filling up slow you down’. The ‘Keep on Moving’ campaign is the latest activity in an ongoing brand refresh for JET – the fuel brand of Phillips 66....
...“DCC, the brand, is very much our corporate brand from an investor point of view,” Eddie explains. We don’t bring the DCC brand to the consumer end, we tend to...
Further Reading
DCC Oil Ireland has announced a rebrand to Certa Ireland with all its consumer-facing brands adopting the new Certa brand. The company has grown through acquisition over the past three...
LCM offers a comprehensive range of critical infrastructure and environmental services, including fuel quality management, clean energy transition, coatings and linings, and more. In August, LCM unveiled a strategic rebrand...
...are delighted with the end results: “The feedback from customers has been overwhelmingly positive. I am confident that our new brand and understanding of our brand values is helping us...
...support the UK’s 2050 net zero greenhouse gas emission target.” JET’s brand mission Striving to succeed does not stop at Phillips 66, however. Mark tells us more about the brand...
...the foreseeable future; retaining customers will still require a multi-brand strategy. “However, no matter which brand, customers know who they’re dealing with in terms of the parent brand; we are...
...under its existing name, transitioning to the new brand at a later stage. Reliable, sustainable supply “Our new brand marks an exciting new chapter – more than just a name...
...JET brand, so we will be celebrating the 60-year milestone throughout 2014 to reflect our pride in a brand that has held so strong during this period. Having more...
...which use the Topaz brand and others who choose to use their own brand. A trusted brand Paul outlines how Topaz, which employs 1,700 people is one of the most...
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