Interview
Topaz – keeping Ireland moving
...which use the Topaz brand and others who choose to use their own brand. A trusted brand Paul outlines how Topaz, which employs 1,700 people is one of the most...
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News
Adler and Allan’s new brand
As part of a strategy to bring its group of companies together, Adler and Allan launched a new brand and logo earlier this month, with the new brand reflecting the...
Insight
Online fuel marketplaces: Menace or opportunity?
...of their brand – particularly digital-first domestic buyers and those outside traditional catchment areas. Platforms are free to join, meaning customer acquisition costs can be significantly lower compared to PPC...
Interview
Breaking barriers and challenging the industry
...Community Content Lead for Fuel Oil News, met with Amber Geggus, Director of Renewables, Melissa Lancaster, Brand Manager, and Laura Lewis, Commercial Sales Manager, to hear about their experiences as...
News
Grand designs
Ingoe’s brand new Tasca tanker Although still a young company, Rochdale-based Ingoe Oils has big ambitions. Liz Boardman spoke to managing director and company owner, Jordan Ingoe about establishing the...
News
Distributor diaries April 25: updates from our distributor community
New brand unites Craggs Energy and Moorland Fuels The sister employee-owned companies have unveiled a bold, new, unified North Star brand. What matters to you, matters to us Lisa Wilson,...
News
MFG extends its fuel brand portfolio
...every location that we operate.” The Murco brand “This deal doesn’t mean that the Murco brand will disappear,” said MFG managing director, Jeremy Clarke, who with his dealer team headed...
News
New Brand Manager for Coryton’s range of sustainable fuels
...Distribution network In his new role as SUSTAIN Brand Manager, Suresh will build on the commercial development of the SUSTAIN brand, primarily working on increasing the distribution network for the...
News
Essar expands brand and secures retailer’s fuel supply with new contract
Having recently confirmed its desire to boost the growth of its retail brand, Essar has agreed a partnership with a Shropshire-based fuel retailer and continues to seek opportunities to expand...
News
JET strengthens its presence in the Scottish Highlands
JET has further strengthened its presence in the north of Scotland with West End Filling Station in Dingwall joining the fuel brand’s network. Having won the contract Highland Fuels is...
News
New Maxol motor oil range
...year Maxol unveiled a new brand and forecourt identity and the new range marks the company’s continued rejuvenation of the brand. Maxol Lubricants worked closely with leading brand consultants Neworld...
News
Boosting brand awareness at the Silverstone Classic
The Silverstone Classic – a wonderful opportunity to raise awareness of the JET brand When the Silverstone Classic celebrated its 70th anniversary this summer JET was right at the heart...
News
Gulf brand attracts more retailers
...further investment planned in products, infrastructure and growth, the Gulf brand has huge potential. Most importantly for dealers is a recognisable, reliable brand that provides an all-inclusive deal, offers a...
News
‘Best day of my life’ for Shell
Shell’s winning campaign ‘totally exceeded anything we’d imagined’ said Diana Altmann, global media manager for brand communications at Shell Last month Shell’s global campaign the best day of my life,...
News
CLH Group evolves to Exolum
Exolum is the new brand name chosen by the CLH Group, strengthening the identification of the company with its future aims, focused on adapting its business to decarbonisation and the...
News
A secure supply in the north east
...70th site in the UK, and the 13th MPK location to switch to the Essar brand. Essar has previously expanded its presence beyond its traditional supply envelope with retail locations...
News
JET – nearing its target of 400 branded sites
...to further expanding our brand in this key region,” said Carl Smaller, JET’s territory manager Immingham north & east. Simpson Oil goes with JET JET has also secured its most...
News
Gulf Retail wins global award
...Certas Energy’s retail director, Ramsay MacDonald. “We continue to work hard to develop the Gulf brand in the UK and ensure that the Gulf proposition appeals to dealers of all...