search | branding

News

Trend for forecourt closures evens out

...the forecourt branding field, topping the listing with 1,163 outlets (1,174) Shell  – secured second place, with 1,019 branded sites (1,016) Esso – close behind, in third position, with 1,012...

News

Grand designs

...Jordan’s 18 month old son, Chace. Branding the business Although Jordan has no formal marketing training, he and Stephen have done all the marketing and promotional work themselves. From the...

News

Key Jet site near refinery is transformed

...in the UK and has been rolling out its new JET branding across its 300+ sites nationwide. As the industry continues to diversify many retail sites are following suit and...

Analysis

Harvest Energy – change, challenge and opportunity

...sites. “At the beginning of last year, we had just 9 branded sites, very soon we’ll have over 70,” Simon reported. The company recently announced a 5-year supply/branding agreement with...
In profile with Jeremy Royle, managing director of YourNRG and a lover of humility with no time for perfectionism

Interview

In profile with Jeremy Royle of YourNRG

...never taken. Share your top tips for business success A common goal. What’s your most recent business achievement of note? Rebranding and repositioning the business as Your NRG. Which is...

News

Fuelling investment

...no doubt, at some time in the future is to bring them all under the Carrs Billington Fuels branding in the future. With five depots in the north of England...

Insight

A vertically challenged market

...for geographic/regional clusters of its sites, appointing the successful bidders as branded wholesalers and entering into brand licence and term oil products supply agreements. Branding and associated support has been...

Interview

A rise and a fall at Maxol

...million euros expanding its all-Ireland service station network and rebranding its image, Irish correspondent Aine Faherty spoke to chief executive, Tom Noonan about the company’s move from loss to profit-making In the...