search | branding

News

JET – new dual premium fuels range

...elements of JET’s new-look forecourt,” commented Oliver Müller, retail business manager at Phillips 66. “The pole sign mirrors our new soft-angled canopy design, whilst our JET ULTRA branding is an...

News

The Phillips 66 Interview

...someone who is considering branding options, then we are happy to have those conversations. Relationships with our branded distributors are critical and, understandably, our aim is to find companies with...

News

New appointment at Phillips 66

...manager, brand U.S. marketing. In this role she was responsible for leading the rebranding of service stations, advertising and programs for Phillips 66’s large network in the United States. Renee...
In Profile Chloe Crofts

Interview

In Profile – Chloe Crofts

...very surprised by. I don’t actually like the colour pink despite choosing it for our branding! Who would you most like to ask these questions of? My Nan.  She is...

News

Two acquisitions in one week

...objective of becoming the UK’s most dynamic and profitable independent forecourt operator.” MFG is ‘already well into an extensive shop rebranding programme following the signing of a new shop supply...

News

Gardner Garages praises Valero support

...as well. Gardner City Service Station has been refurbished with Texaco branding.  From left: John Cowley (Sales Manager, Valero), Clive Gardner (Owner), Ashton Gardner. Clive Gardner, chairman of Gardner Garages...

News

Essar building a brand in the UK

...the coming years,” added Michael Blundell, Flexigrid director.  The branding of the tanker reflects the hard work of the staff at both companies over the last 18 months, in particular...

Insight

The growth of large retail dealer groups

...all the transactions below, there was/is a requirement for the acquirer(s) to enter into a product supply agreement of 5 years’ duration and a branding agreement to use the seller’s...

News

Engineering company fuels Asda

...with Asda for specialist construction work adds to a strong portfolio of clients for the company, which includes Esso (Synergy Fuel programme rebranding) Shell, BP, MRH and Rontec. www.premiergroup.org.uk www.asda.com...
MechTronic: celebrating 20 years

Interview

MechTronic: celebrating 20 years

...our Leeds-based team, and it’s always great to be able to put faces to names. “For our 20th anniversary, we have updated our branding to signify this milestone. At MechTronic...

News

Further growth for JET

...manager Immingham North & East. “Within a short a space of time, all seven new sites have been fully re-imaged in the latest JET branding and are already benefiting from our...

News

Suttons Group updates its brand identity

...and bold sans-serif. The new branding is being applied to all current assets as well as all the new vehicles and isotanks being bought in the current £25m investment programme....

News

A positive story for the UK

...asked about the possibility of a Valero brand being introduced to UK forecourts. “We’re evaluating our options with respect to re branding. Texaco is a strong brand with a long...
DCC Oil Ireland has announced a rebrand to Certa Ireland with all its consumer-facing brands adopting the new Certa brand.

News

DCC Oil Ireland rebrands to Certa Ireland

...decades and the new branding, which came into effect on the 1st September 2022, pulls each of its leading Irish consumer brands – Emo Oil, Campus Oil Ltd, Jones Oil...