As part of this new chapter, Matthew Crockett, CEO, has established an all-female leadership team that will own and drive the business forward.
Claudia Weeks, Community Content Lead, spoke with Matthew to discover more about these developments.
Reviewing the business
“It’s an exciting time for both Craggs and Moorland,” began Matthew. “We have had two great regional businesses operating within the South-West, and North-West for several years now, both of which are underpinned with strong values.
“I have personally had the pleasure and honour of working within our industry for a long time (so I have been told!), and along the way I’ve met some amazing people who have been truly invaluable, and who have helped shape the focus of our fuels business.
“Earlier this year, we took the decision to review both the businesses. We looked at where they had been, where we are, and what the future looks like for a good fuel distributor within the UK, which also enabled us to embed our nationwide business Tank Topper.
“The starting point was aligning our brands, our look, to create a purpose and a platform for all staff to work within, live our values and produce a manifesto for all. It was the foundation of a strategic plan so we would remain at the front of the curve in our challenging market.”
A pivotal moment
Matthew continued, sharing more insight into the company’s exciting plans: “Certainly looking ahead, there is a dynamic and evolving market landscape, so it was essential we embarked on a strategic restructuring plan of our business.
“I believe this marks a pivotal moment – a reset that allows us to realign our operations, sharpen our focus, and strengthen our foundation for sustainable growth, ensuring we have embedded happy employees that see the benefits working for an 100% employee-owned company.”
A clear vision for the future
“Our vision is clear: to build a long-lasting organisation that delivers exceptional value through operational excellence and a relentless focus on customer success. By streamlining processes, reviewing our structure and enhancing collaboration, we aim to become more agile, more efficient, and more aligned with the needs of our clients and partners.
“This transformation is not just about change, it’s about progress, and that allowed us to review the senior management structure that we had – we wanted to grow together whilst driving excellence that will define our next chapter.
“This new structure and approach – ‘what matters to you, matters to us,’ – has reignited the business and allows our new appointments the opportunity to navigate the exciting future ahead.
The new Commercial Leadership team will consist of:
- Lisa Bennett: Managing Director
- Abby Turner: Regional Director (South-West)
- Julie Stephens: Regional Director (North-West)
A dynamic new team
Fuel Oil News will be hearing more from Lisa, Abby and Julie as they share their thoughts on the industry, ideas and future plans in much more detail in our January issue, but for now, here is a brief introduction to the new senior management team at Craggs Energy and Moorland Fuels.
Lisa Bennett – Managing Director
Lisa is the new Group Managing Director at Craggs Energy. With over 20 years’ leadership experience across FMCG, manufacturing, SaaS, and now energy, she has built a reputation for delivering transformation in business performance, culture, and operations.
Her career has always centred on people, innovation, and growth. She has led businesses through periods of major change, helping them adapt, modernise, and thrive. At Craggs, she will now be applying that experience to the energy sector – guiding the business through today’s challenges in fuel distribution, while preparing for the future with renewable fuels, innovation, and a strong focus on community.
Abby Turner – Regional Director (South-West)
Abby joined Moorland Fuels in 2011, after several years in the United States working in public relations, where she gained a broad experience across a range of industries. This enabled her to develop strong communication and relationship-building skills, which she now brings to the fuel distribution sector.
Moorland Fuels, which was founded by her parents in 2003, has always been close to Abby’s heart. On returning to the UK, she was selected to participate in the Goldman Sachs 10,000 Small Businesses UK programme, further developing her leadership and strategic skills.
Prior to Moorland Fuels joining the Craggs Energy Group in 2020, Abby had already built a good working relationship with the Craggs team through sharing best practice and industry insights.
Passionate about delivering results, Abby is dedicated to ensuring every customer receives exceptional care, attention, and the highest level of service from Moorland Fuels.
Julie Stephens – Regional Director (North-West)
Julie has worked for market leaders, both independent and larger distributors, for over 20 years, resulting in an excellent understanding and experience of the fuel industry.
She began her career in sales – working closely with customers and understanding their needs, to provide the best possible solutions and service to them. Over time she has extended her responsibilities, developing into managerial roles with an added focus on operations, compliance, and customer service.
As Craggs implements this exciting restructure, Fuel Oil News looks forward to sharing more insights from Lisa, Abby and Julie in the January issue.
Image credit: Craggs Energy
