What matters to you, matters to us
Lisa Wilson, Marketing Manager, for Craggs Energy commented: “Embodied in the joint new company strapline ‘What Matters to You, Matters to Us’, the rebrand sees the introduction of a new look for both businesses’ fleets and websites, and a fresh new, unified corporate manifesto detailing their joint commitment to playing a part in their regional communities, serving these with responsibility and integrity.
“It also sees the launch of a new ‘giving back scheme’, where 25p will be donated to Age UK Calderdale and Kirklees, and to Age UK Devon, for every delivery made through to the end of June 2025. Raising much needed money for the charities this scheme makes good on their commitment to bring positive benefit to their communities.”
Rachel Horner, Chief Executive Age UK Calderdale and Kirklees, commented: “It’s great to have Craggs Energy as our latest charity partner, particularly as they help so many older customers living in rural off-grid locations and villages throughout their regions. Now, every single one of their deliveries will generate vital funds for our work.”
Enhancing customer experience
“Since becoming employee-owned in 2022, the businesses have introduced initiatives to enhance customer experience and loyalty, at the same time as supporting their communities,” Lisa explained.
“These include the cold weather priority scheme, set up in partnership with UKIFDA, and, more recently, the Cosy Heating Club offering prizes and other benefits to monthly direct debit customers,
“Craggs Energy and Moorland Fuel were also the first UK fuel delivery companies in to cut minimum orders of heating oil for pensioners from 500l to just 300l helping those affected by removal of Winter Fuel Payments to spread the cost of their heating oil.
Unification
Matthew Crockett, Group Managing Director, added: “The rebranding signifies the unification of two strong regional brands with one purpose, one manifesto, a common commitment to our customers, and a unified brand identity. Part of our long-term growth plan, the rebrand aligns with our commitment to sustainability, the enhancement and innovation of services, and our connection with communities.
“For us, being employee owned is a passion and a commitment,” Matthew added. As 100% employee-owned businesses, we’re big believers in people and working together towards a shared goal, which for us is embodied in our belief that we exist to fuel the heartbeat of our local communities.”
Customers will begin to see the new brand identity appear on tankers and delivery vehicles from March.
WCF Chandlers Charity ball raises more than £9,000
A Valentine-themed charity ball thrown by Lincolnshire-based WCF Chandlers, has raised more than £9,000 for the Lincolnshire and Nottinghamshire Air Ambulance (LNAA).
The event, also generously supported by other local businesses, was part of WCF Chandlers ongoing support for LNAA which has seen the team raise more than £24,000 for the charity over the past four years.
Charlotte Carratt of WCF Chandlers said: “The LNAA provides an essential service for our region, and, as a team, we want to do everything we can to support its lifesaving work. We are so grateful for the support from local businesses who donated the time, money and prizes which helped make the ball such a success. Their generosity shows how much the LNAA means to everyone across Lincolnshire and Nottinghamshire.”
An independent charity
The LNAA responded to 1,724 incidents in 2024. The service needs to raise £13 million this year and relies on donations to remain operational.
Joe Harper, LNAA Corporate Partnerships Manager said: “The ongoing support from Charlotte, Jess, and everyone at WCF Chandlers means the world not just to us, but also to our patients and their families.
“As an independent charity, support like this is vital to our continued operation. At an average cost of £4,000 per mission, the amount raised at the ball will pay for two life-saving missions.”
A generous donation
The Ball featured a silent auction, with hugely sought after prizes, and raised an impressive £6,974 on the night which was boosted by a donation of £2,183 from WCF Chandlers’ parent company WCF Ltd.
Planning a charity event? Contact claudia@andpublishing.co.uk
BoilerJuice football sponsorship supports community
Continuing its community support programme, BoilerJuice is sponsoring a new football team this year.
People, relationships and communities
Cayla Price-Murphy, Supplier Relationship Manager, said: “At BoilerJuice, we believe business is about people, relationships, and the communities we serve. So, this season, we’re thrilled to sponsor the Dormanstown Football Club’s Under-7s team in Teesside!
“This opportunity came to us through Tom Lawson, Sales Manager at Mini Tankers, who introduced us to the idea of supporting this fantastic grassroots team.”
Fuel Oil News wishes the best of luck to Dormanstown Under-7s in their upcoming fixtures!
Images supplied by Craggs Energy, WCF Chandlers and Boilerjuice
