Generation Logistics launches second year of its campaign

Generation Logistics, the industry-led logistics awareness campaign, is powering into its second year with the next phase of its campaign to raise awareness of the logistics profession and find the next generation of logistics talent.

Generation Logistics launches second year of its campaign

Best in class

Over the last year, it has delivered an innovative, comprehensive awareness campaign, championing individuals and ‘best in class’ organisations to highlight the varied and stimulating careers that exist across the profession.

Managed by the Chartered Institute of Logistics and Transport (CILT(UK)) and Logistics UK, the campaign has generated 3.7 million engagements with its social media posts and 789,000 visitors to its Generation Logistics hub:  The campaign has also created an ambassador programme and now has a network of over 300 individuals who work in the industry and champion the profession at school events or careers days.

Industry sign-up

In addition to the managing organisations and the Department for Transport, over 40 companies and industry organisations have signed up to be part of the campaign for its second year.

Generation Logistics executive sponsor, Phil Roe said: “When we set up Generation Logistics, we were adamant it had to be a cross-industry campaign and we’re delighted to have such a wide range of organisations on board for our next phase.  In the first year it has been heartening seeing the industry working together for the common good of the profession and I’m positive this will continue into year two of the campaign.”

Career option

The next phase of the campaign will focus on raising awareness of logistics as a career option among 13-24 year-olds, as well as educators in schools and colleges. Teachers will be able to download logistics-themed curriculum-mapped resources that can be used to teach a range of subjects including maths, business studies and geography.  In addition, Generation Logistics is producing a careers guide to logistics that will be made available to every school and college in the UK, featuring case studies from the campaign’s Gold sponsors as well as information about the wide range of careers represented in the industry.

The Department for Transport continues to support the campaign and roads minister, Richard Holden said: “We want the freight and logistics sector to retain and attract diverse talent from across the whole country. That is why we have invested £645,000 over two years as part of our Future of Freight Plan to make the Generation Logistics campaign a success.

“It is fantastic to see Generation Logistics kickstart its second year of campaigning with a renewed focus on education, as we continue to future-proof the industry by making logistics and freight an attractive career choice for the next generation.”

Phil Roe continued: “Our job is to tell the story of logistics and the best way we can do that is to draw on the experiences of the world class logistics profession that we have in the UK. We would like to extend our heartfelt thanks to all our sponsors, whether they are new this year or have been with us from the start. Every day, these companies are solving supply chain challenges that keep the UK moving, but they are far from everyday problems. Generation Logistics is passionate about showing how nuanced the profession is and demonstrating the variety of equally critical roles that exist within the industry.”

Organisations can still join the initiative and can download more information from the campaign’s hub – Become a Sponsor.