“Search engine marketing is a key foundation in our digital marketing mix,” said Richard Parr, group marketing manager for Rix.
“The likes of Google play such a big part in everyone’s daily routine so we needed to ensure our businesses can be found through online search. I’m delighted to welcome Zelst on board as our new SEO partner, I’m confident they are the right agency to take Fuelmate’s online SEO activities to the next level.”
Fuelmate provides fuel card solutions to a diverse customer base in a cross-section of industries. Owned by J R Rix & Sons, Rix is one of the oldest remaining family-owned independent fuel distributors in the UK.
“Rix is a well-established, commercially-focused and highly ambitious organisation, with which we share many core values,” said Zelst’s managing director, Peter Van Zelst.
“Fuelmate is a highly prestigious account and Zelst is excited and eager to take the Fuelmate brand from strength to strength.”