Held in Blackpool every year, the 2023 event saw the Red Rose Awards celebrated for the thirteenth time. Unlucky for some, but not for the team from WCF who prevailed after a rigorous selection process.
Gemma Hogg, general manager, said: “A huge thank you to the event organisers – it was a fantastic event from start to finish. It’s an honour to win such a prestigious award, the award is very important to us as we put our customers at the heart of everything we do. My team have worked incredibly hard to achieve this and I could not be more proud of them.
“To win a Customer Service award, especially during the last year and the unprecedented movements in fuel prices, makes us even more proud! It was our first time at the ceremony and entering the awards and it was clear to recognise that it does provide the best possible platform to promote success and encourage inter-trading across the country. We will certainly be back!’
Overwhelming passion
The Judges were overwhelmed with the passion and commitment shown in the interviews and are looking forward to seeing what the future holds for WCF Fuels North West commenting: ‘“Raw passion underpins this business with an ingrained desire to service everyday customers with everyday needs, with a particular emphasis on vulnerable customers.
“The introduction of a cold weather scheme and customer loyalty scheme are stand-out customer service initiatives.”
The charity partner for Red Rose Awards 2023 is the Community Foundation for Lancashire and funds were raised at the awards event to support their work.
This award-winning team is hoping the success doesn’t end there. Danny, an apprentice at WCF, has also been shortlisted for Lancashire’s Apprentice of the year (see page 11), and the team is also entered into the UKIFDA awards.
