With its ultra-rapid EV charging solution, JET CHARGE, the traditionally fossil-fuel-focused brand is proving that adaptability and innovation go hand in hand in the low-carbon transition.
Launched in early 2023, JET CHARGE offers up to 360kWh of ultra-rapid charging, pay-as-you-go simplicity, and no minimum spend – giving electric vehicle drivers exactly what they want: convenience without compromise. The response has been overwhelmingly positive, with customers praising the ease and speed of the experience, and dealer sites reporting increased footfall and on-site retail engagement.
More than just a tech upgrade, JET CHARGE represents a strategic pivot – supporting dealer success, attracting new business, and offering a complete forecourt experience. “This is what charging should be like,” said one driver. “No waiting. Just plug in, power up, and go.”
A decisive factor in brand choice
For dealers like JET Cooper Bros. in Wishaw and JET Abbeyside, the EV upgrade is already delivering results. Meanwhile, sites like JET Oasis in Hull and Hillside Terrace in Selkirk are switching brands entirely to join the JET network, citing JET CHARGE as a decisive factor.
“Customers want confidence that we can deliver everything – fuel, food, and fast charging,” said Manoj Agnihotri, Business Development and Operations Manager at JET Brentford. “JET CHARGE is a great addition to the JET brand and is the missing piece of the puzzle.”
“JET CHARGE is bringing new customers to the JET brand every day, many of whom shop while waiting to power up,” said Rupert Turner, Managing Director, UK Marketing, Phillips 66 Limited. “Add increased footfall and a commitment from us to meet the costs of installation, and it’s a compelling offer more and more of our dealers are looking to explore.”
With installations accelerating across the UK and more dealers coming on board, JET is carving out a leadership role in a fast-changing landscape. The message is clear: this is a brand not just keeping pace with the energy transition – but helping drive it forward.
Image provided by JET