Partnership for Petro-Canada and Liverpool FC

Marking the start of the partnership – Olly Dale, commercial director at Liverpool FC and Tony Weatherill, managing director of global marketing, research and development at Petro-Canada Lubricants
In a three-year deal made earlier this month, Liverpool FC announced Petro-Canada Lubricants Inc (PCLI) as a global partner.
“We’re delighted to welcome Petro-Canada Lubricants as an official partner of Liverpool FC,” said Billy Hogan, managing director and chief commercial officer.
“To partner with a global business that shares LFC’s values of ambition and commitment is incredibly exciting for the Club. We look forward to working with PCLI to create unique and exciting programs which will help us engage with our fans and their customers around the world.”

PCLI is a leading refiner and lubricant manufacturer. For over 30 years, it has researched, developed and produced world-class oil and lubricants for agriculture, construction, automotive and health & beauty industries.
The brand will use its international presence to create unique programs for its customers and fans alike, including exclusive access to money-can’t-buy LFC experiences.

“Liverpool Football Club is an internationally recognised team renowned for their endurance, reliability and competitive edge,” commented Mark A. Plake, president, Petro-Canada Lubricants Inc.
“These are key attributes in both football and our business and we’re proud to celebrate our partnership with a Club that so closely shares these qualities.”