News
New own brand lubricant launched
Kerax is among Rob Austin’s sponsors for the 2016/17 season of the British Touring Car Championships. Kerax launched its own brand lubricant Kerax HyperDrive at Automechanika 2016 in Birmingham. The...
search | brand
News
New look for Esso brand
Esso is rolling out a new site image at select Esso-branded service stations ExxonMobil is rolling out a new site image along with new product names at select Esso-branded service...
News
Major rebrand for Scottish Oil Club
The Scottish Oil Club has announced a relaunch, with a new name and refreshed branding that better reflects its role as a discussion forum for professionals from across the energy...
News
Further gains for the JET brand
...are situated in JET’s heartland of northern England and are currently NISA branded but will be rebranded in the new JET image in due course. “We are delighted to unveil...
News
The Phillips 66 Interview
...How many fuel oil distributors are now JET branded? We currently have 16 branded distributors across the UK. Our network of distributors stretches from the north of Scotland down into...
News
60 million litre fuel deal is further boost to Essar brand
...transfer to the Essar brand at the end of last month, was seamless and is credit to the dedication and enthusiasm of Dave’s team – well done everyone. “Grindley Brook...
News
A lubricants package that delivers
...business by 400%, Euro Oils customers are sharing in the company’s success. Our lubricant, your brand Private label branding in the UK has grown substantially as major oil and lubricant...
Opinion
Transitioning from oil to renewables – cost or investment?
...Change runs on renewables. The latest report by Brand Finance shows that the world’s top 50 most valuable oil and gas brands have, on average, lost 16% of their brand...
News
Expanding brand presence across the UK
...the Group’s strategic objective to expand its retail footprint and brand presence across the UK marketplace. Currently operating under the BP brand, the nine retail forecourts are principally located in...
News
JET is the new fuel brand for two more prime dealer sites
Leading fuel brand JET has signed and reimaged two major new sites that span the UK, with one located on the A7 at Selkirk in Scotland and the other in...
News
Rebranded JET tankers support Road Safety Week
...contributor to brand awareness so we felt that branding some of our tankers with special Safety Week messages was a great way to show our commitment to road safety and...
News
Oil Tank Supplies rebrands to OTS Group
...and demands from customers, we now increasingly deliver bespoke services as part of our turn key solutions,” explained managing director, Steve Gain. “Our rebrand will not only reflect our position at...
News
Consistent branding for Certas Energy’s south-east depots
The Certas Energy team With 30 individual depots in the south east of England, Certas Energy has rebranded the depots under the Certas Energy brand to create a consistent presence...
News
JET strengthens its presence in the Scottish Highlands
...are JET-branded. The company also supplies dealer sites across Scotland under the Thames and Highland Fuels brands. “West End Filling Station is a great addition to our portfolio of JET-branded...
Interview
In Conversation with Phillips 66 Limited
In our April ‘branding and marketing’ print issue, we considered how companies in the sector have adapted and evolved their communication styles and branding in response to market developments, the...
News
Backing a certainty
...the foreseeable future; retaining customers will still require a multi-brand strategy. “However, no matter which brand, customers know who they’re dealing with in terms of the parent brand; we are...
Interview
DCC on ambitions for Ireland and energy transition
...“DCC, the brand, is very much our corporate brand from an investor point of view,” Eddie explains. We don’t bring the DCC brand to the consumer end, we tend to...
Insight
The growth of large retail dealer groups
...the branded wholesaler programme, these and the former Total sites are Esso branded whilst those of sister company Snax24 are BP branded. By and large, the big four’s networks are...