This year marks the tenth anniversary of the business. Established in 2015, Cotswold Petroleum began as a partner company to Barton Petroleum.
Claudia Weeks, Community Content Lead for Fuel Oil News, spoke with Oliver Burton, Commercial Director, to find out more about the business, how the last ten years have been and what they have planned for Christmas!
A family-run business
Fuel Oil News wishes Oliver and the team at Cotswold Petroleum, a very happy tenth anniversary in business! Claudia asked Oliver to share how the business has changed and developed over the last decade:
“Thank you,” Oliver began. “It’s been an incredible journey reaching our tenth anniversary at Cotswold Petroleum. When we launched the business, our primary goal was to provide reliable fuel solutions to our local community, and I’m proud to say we’ve stayed true to that mission.
“Over the past decade, Cotswold Petroleum has undergone significant transformations. Initially, we focused on establishing our presence in the local market, building relationships with customers, and understanding their needs. As we grew, we expanded our offerings to include a wider range of fuel products and services, always prioritising quality and customer satisfaction.
“Today, Cotswold Petroleum is not just a fuel supplier; we’re a trusted partner in our community, known for our reliability and customer-centric approach. We’ve embraced new technologies and sustainable practices, ensuring we’re not only meeting the needs of our customers today but also contributing to a greener future. It’s been a rewarding journey, and we’re excited about what the next decade holds!”
Business values
“I would like Cotswold Petroleum to be associated with values such as reliability, integrity, and community commitment,” shared Oliver when asked about their business principles.
- Reliability: We aim to be the go-to fuel supplier that customers can count on for timely deliveries and consistent service.
- Integrity: Transparency and honesty are paramount in our dealings, whether with customers, suppliers, or employees. Building trust is essential for long-term relationships.
- Community Commitment: We strive to positively impact the local community through support for local initiatives, events, and charities.
- Sustainability: As we look to the future, promoting sustainable practices in fuel distribution and exploring greener alternatives is vital.
- Customer Focus: Understanding and responding to our customers’ unique needs is at the heart of what we do. We value their feedback and continuously seek ways to enhance their experience.
“These values encapsulate what we stand for and guide our actions as we grow and evolve in the industry.”
Location, location, location
Being based in the Cotswolds offers a unique blend of beautiful landscapes, a strong community, and a supportive local economy,” Oliver continued.
“The region is a wonderful place to work. We take pride in being part of this vibrant community, contributing to its growth through our strong relationships with customers and partners.
“Since 2015, our Moreton-in-Marsh Depot has seen significant growth and improvements. Initially, we started with a modest fleet of three tankers. Over the years, as our operations expanded and demand increased, we’ve invested in our logistics and infrastructure, leading to a current fleet of around nine tankers.
“This expansion has allowed us to enhance our delivery capabilities, improve efficiency, and better serve our customers in the region. Additionally, we’ve implemented new technologies for tracking and managing our fleet to ensure timely and reliable service.
“In terms of future expansion, we’re always open to exploring new opportunities. While we have a strong focus on serving the Cotswolds and surrounding areas, we recognise that there might be demand in other regions.
“Any expansion would be approached strategically to ensure we maintain the quality of service our customers expect.”
A rural community
It’s clear that Oliver and the team are proud to be a part of the local Cotswold community: “Being part of the rural community in the Cotswolds means a lot to us at Cotswold Petroleum.
“The sense of belonging and connection with our neighbours and customers is incredibly rewarding. We take pride in supporting local events, such as the Moreton Show, which showcases the agricultural heritage and vibrant culture of the area.
“Our involvement in the community allows us to contribute to local initiatives and support local businesses, fostering a spirit of collaboration. It also gives us the opportunity to engage with residents, understand their needs, and ensure our services align with the community values.
“Ultimately, being part of the Cotswold community reinforces our commitment to sustainability and responsible business practices, ensuring we give back to the place we call home.”
The customer
Oliver explained what makes a customer choose Cotswold Petroleum as their main supplier:
- Local Expertise: Being based in the Cotswolds, we have a deep understanding of the region and its specific needs. This local knowledge allows us to provide tailored solutions and timely service.
- Reliability: We pride ourselves on our dependable delivery service. Our customers know they can count on us to meet their fuel needs consistently and efficiently.
- Customer Service: Prioritising strong relationships with our customers. We take the time to listen to their concerns and ensure their satisfaction, which fosters loyalty.
- Quality Products: We offer high-quality fuels and services, ensuring our customers receive the best products available.
- Community Commitment: Our active involvement in the local community resonates with customers who value supporting businesses that care about their surroundings and contribute positively to the area.
“These factors combine to create a strong reputation and trust, encouraging customers to choose us as their preferred fuel supplier.”
The team
Cotswold Petroleum is a proudly family-run business with Richard Burton as its Founder and Chairman, Lawrence Burton as Director and Oliver Burton as Commercial Director.
Oliver reflected on the impact it makes to the business: “Together, we strive to maintain a family-oriented approach while also focusing on professional growth and customer satisfaction. This family dynamic helps us create a supportive work environment and fosters a strong connection with our community. The company also works as a family.
“When Cotswold Petroleum was founded in 2015, we started with a small team of five dedicated staff members. Since then, the company has grown significantly, and we now have a team of around twelve employees. This growth reflects our commitment to expanding our operations and providing excellent service to our customers in the region.
Claudia asked Oliver some quick questions about his colleagues from the past ten years…
- Who’s been the funniest person you’ve worked with, and what made them so entertaining?
Dan Allen is always telling a joke but is still continually reliable, professional and joyful. A great asset to the company. - Can you think of someone whose ideas always stood out? What made their thinking different?
Ollie Watson-Bryant, throws suggestions in on improvements in all aspects of the business. - Has anyone ever really surprised you, maybe with a hidden talent or unexpected skill?
Leon Ballard used to be a scratch golfer. - Who’s someone you’ll always remember working with, and why did they leave such a mark?
Rob Johnson who is incredibly dedicated, hardworking and focussed – a fantastic manager. Charlie Johnson, Rob’s son, is following in his father’s footsteps. Charlie brings fresh ideas and a modern perspective to the team. His eagerness to learn and contribute makes him an asset, and it’s exciting to see how he will shape the future of the company.
The most enjoyable part of the industry
“What I’ve enjoyed most about operating in fuel distribution is the dynamic nature of the industry and the relationships we’ve built along the way,” revealed Oliver.
“Each day presents new challenges and opportunities, whether it’s optimising logistics, expanding our services, or adapting to market changes. I also take great satisfaction in knowing that we play a vital role in supporting local businesses and communities.
“Providing reliable fuel services helps keep everything running smoothly, from farms to shops. The appreciation we receive from our customer is incredibly rewarding.”
The proudest accomplishment
“My proudest accomplishment in the business, has been witnessing the growth and transformation of Cotswold Petroleum from a small startup to a well-respected fuel supplier in the region. Building a reliable team and fostering a strong company culture has been incredibly rewarding.
“Additionally, establishing lasting relationships with our customers and becoming a trusted partner in the community stands out as a significant achievement. Knowing that we’ve made a positive impact on local businesses and residents is something I take great pride in.”
The best industry advice
Claudia asked Oliver to share what the best piece of advice was that he has received in the industry. “It was ‘to embrace change and be adaptable’. The market is constantly evolving due to technological advancements, customer preferences and changes of law – to name a few. Staying flexible and open to new ideas allows us to pivot quickly when necessary, ensuring we remain competitive and relevant.
“I was also advised to focus on building strong relationships with both customers and suppliers. Trust and communication are essential in distribution, as they foster collaboration and lead to better problem-solving and innovation. This approach not only enhances our service but also creates a supportive network that can weather challenges together.”
Festive fun
Fuel Oil News couldn’t resist the opportunity to ask Oliver some festive questions for this December issue:
What’s your favourite Christmas film?
Polar Express.
What’s your best Christmas joke?
What did the snowman say to the aggressive carrot? “Get out of my face!”
What’s your favourite Christmas song?
2000 Miles, Pretenders.
What will you be eating on Christmas Day?
Copious amounts of turkey and chocolate.
What does the future hold?
Claudia asked Oliver what the plans are for the business as it moves forward and prepares for the next decade in the industry. “Our vision for Cotswold Petroleum is to become a leader in sustainable fuel distribution while maintaining our commitment to exceptional customer service. Over the next ten years, we aim to achieve the following:
- Sustainability Focus: We plan to invest in and transition towards greener energy solutions, including biofuels and electric vehicle charging infrastructure. By reducing our carbon footprint, we can contribute positively to the environment and meet the growing demand for sustainable energy sources.
- Technological Innovation: Embracing technology will be key. We envision implementing advanced logistics and inventory management systems to enhance efficiency and accuracy in our operations. Additionally, adopting data analytics will help us better understand customer needs and optimise our services.
- Customer-Centric Approach: We aim to deepen our relationships with customers by offering personalised services and loyalty programs that truly reflect their needs. Regular feedback loops will ensure we are consistently improving and adapting to their requirements.
- Community Engagement: As we grow, we will continue to strengthen our ties with the local community through partnerships and charitable initiatives. Our goal is to be recognised not just as a fuel provider, but as a valued community partner.
- Expansion: We see potential for growth in new markets, both geographically and through new service offerings. Exploring strategic partnerships and acquisitions will be part of our strategy to expand our reach and capabilities.
“By focusing on these areas, Cotswold Petroleum, under Barton Petroleum, will not only enhance its position in the market but also ensure a sustainable, customer-focused future that aligns with the evolving energy landscape.”
A huge congratulations to the whole team at Cotswold Petroleum on their anniversary. We can’t wait to hear what the next 10 years holds for the business!
Image courtesy of Cotswold Petroleum
