With a following of over 400,000 across all online social media channel, sector influencer Olly will be offering practical tips on ways in which farmers can improve operations such as increasing efficiency and reducing fuel theft risk.
The National Farmers Union (NFU) reported in its Mutual Rural Crime Report earlier this year that the estimated cost of rural crime in 2024 amounted to £44.1m making fuel security a key consideration for many farms (Figures from NFU’s 2025 Mutual Rural Crime Report)
Future farm fuelling
With the increasing focus on decarbonisation across all industries, another key area addressed by the collaboration will be the potential future technologies for the significant volume of fuel used in UK agriculture each year. Certas Energy alone, currently supplies around 170 million litres of fuel to over 11,000 farms and agricultural businesses in the UK annually.
While red Hydrotreated Vegetable Oil (HVO) is not yet widely adopted by farmers in the UK, Olly will be trialling HVO in his machinery to demonstrate its performance and sustainability benefits as a possible future farming fuel.
Commenting on the partnership, long-standing Certas Energy customer Olly Harrison said: “We’ve worked with Certas for years and we’ve always had a great service. As a farmer, it’s important to have a long-term relationship with your fuel supplier. If you ever run out, they’re always there to help.”
Sam Bocock, Commercial Marketing Manager for Farming & Agriculture at Certas Energy commented: “This partnership breaks new ground for us at Certas Energy. Olly is a well-respected and influential voice in the sector, and we’re all very excited to see what impact this partnership has on Britain’s farming community.
“The continued success of UK Farming is important to us, for several decades we have been proudly fuelling farming in the UK, and our MD comes from a farming family himself. Please look out for our content and join the conversation on YouTube.”
The first influencer partnership undertaken by Certas Energy, this initiative is an excellent example of the industry’s commitment to customer support.
Image provided by Certas.