Greenarc Fuel Cards shows how one business is using data, technology and multi-energy fleet support to turn transition into commercial opportunity.
As the fleet market moves towards a mix of diesel, renewable fuels, electricity, a window resurgence in Hybrid production and new technologies, there is an opportunity to expand beyond traditional supply models.
Greenarc Fuel Cards, developed from the Craggs Energy business, shows how that shift can work in practice – using fuel cards as a gateway to smarter fleet management, lower-carbon decision-making and stronger long-term customer partnerships.
The business has rapidly grown into one of the UK’s fastest-rising fuel card resellers by combining fuel solutions with data, technology and sustainability support.
With major new partnerships, a strong people-first culture and ambitious plans for 2026, Greenarc is helping reshape the future of fleet management.
Claudia Weeks, Community Content Lead for Fuel Oil News, caught up with Matthew Crockett, CEO, to find out more about the business.
Strong foundations from a trusted heritage
Matthew explained that Greenarc Fuel Cards was created from the strong foundations of Craggs Energy, the North-West based fuel supplier established in 2011. Craggs built its reputation by serving commercial, agricultural and domestic customers across Lancashire, Greater Manchester and West Yorkshire, combining fuel deliveries with local service teams and regional expertise.
“Craggs Energy has long supported customers of every size, from independent operators running a single machine through to national blue-chip organisations managing multiple sites,” began Matthew.
“Strategic depot locations in Halifax, Padiham and Birkenhead, have provided the infrastructure needed for significant growth, with Padiham now recognised as one of the largest independent storage facilities in the North-West outside the major terminals.”
Matthew added that the acquisition of Moorland Fuels in the South-West in 2020 further expanded the group’s reach and strengthened its regional and national footprint.
Employee-Ownership driving a new era
Discussing a key turning point for the company, Matthew said: “A major milestone came in April 2022 when shareholders stepped back from day-to-day operations and the business transitioned into a 100% Employee Ownership Trust (EOT).
“The move created a fresh management structure and a renewed sense of empowerment across the workforce. I believe that employee-ownership has strengthened accountability, engagement and customer service, with staff directly invested in the success of the business.
“This people-led approach has supported a wider rebrand, bringing the North-West, South-West and national operations together under one shared platform, purpose and set of values.”
Why Greenarc entered the fuel card market
Claudia asked Matthew why Greenarc decided to enter the fuel card market: “The business saw an opportunity to challenge a market that had become overly transactional, and price driven.
“Traditionally, fuel cards were often viewed simply as a payment tool focused on spend control and customer retention. We wanted to reposition fuel cards as a platform for insight, efficiency and transition planning.
“Greenarc’s proposition is centred on helping businesses manage fuel use today while preparing for the transport demands of tomorrow.
“That means not only providing access to premium fuel networks, but also delivering the data, advice and operational tools customers need to make informed decisions.”
“Driven By Insight, Powered by Partnership”, is a true strong platform for the business.”
Fast growth and major partnerships
Reflecting on the company’s progress, Matthew said: “In just over four years Greenarc has become one of the fastest-growing resellers in the market, offering access to leading brands including Shell, Esso and Texaco.
“The start of 2026 has been another significant step forward for us, with the business securing a place on the Crown Commercial Service (CCS) framework and being appointed as a Shell reseller.
“These appointments strengthen Greenarc’s profile and growth potential, while reinforcing our strategy of building long-term partnerships with suppliers and customers alike.”
Fuel cards as a platform for transition
Matthew said: “I believe the future of fuel cards extends far beyond simply refuelling vehicles.
“Greenarc’s model combines traditional fuel card benefits with real-time reporting, carbon data, EV charging integration, telematics, operational fleet management tools, route optimisation and legislative updates.
“For fleet operators navigating the shift to electric, hybrid, hydrogen and low-carbon fuels, this creates a single payment and data platform across multiple energy types.
“The company also supports customers with wider net zero planning, including Scope 1, 2 and 3 understanding, carbon offsetting, renewable fuel options and guidance linked to procurement requirements such as PPN 06/21.
“Greenarc’s ambition is to become a strategic partner rather than simply a card provider.”
Investing in people and workplace culture
Alongside commercial growth, Matthew said Greenarc has continued to invest heavily in its internal culture.
“Following a strategic reset at the end of 2025, the business reviewed salaries, benefits and recruitment plans to ensure we remained competitive in attracting and retaining talent. Base salaries were increased above market levels and are supported by an enhanced benefits package.
“The creation of a new office environment has had a hugely positive impact too. It was designed to reflect our company values while supporting collaboration, well-being and long-term retention.
“Our core values – Together as One, Forward Thinking, Customer Champion, Integrity and Trust – are intended to be lived across the organisation rather than simply displayed on a wall.”
Community, technology and the road ahead
Looking ahead, Matthew said Greenarc’s ambitions extend beyond commercial performance. “The business remains committed to community investment, team engagement and supporting recognised charitable organisations.
“At the same time, technology, automation and AI will be central to our future growth. As customer expectations evolve, Greenarc plans to use digital tools to further differentiate its offer and improve customer experience.”
Building capability, not just scale
Matthew was clear that Greenarc is realistic about its position in a competitive market, but equally clear about its ambition.
“The company may not aim to be the biggest player in fuel cards, but it does aim to be best in class – trusted, agile and responsive to the changing needs of fleets across the UK.”
With strong foundations, major new partnerships and a progressive view of transport energy, Matthew believes Greenarc Fuel Cards is well placed for its next stage of growth.
Greenarc’s story reflects a wider question facing the industry: as customer needs become more complex, what else can distributors profitably provide beyond traditional volume? While traditional fuel supply remains core for many operators, the routes to future growth are widening.
For Craggs Energy, fuel cards have become one answer – creating Greenarc and creating a platform that supports customers through operational change while opening new long-term revenue opportunities. It demonstrates how distributors can use trusted customer relationships to expand into adjacent services, helping clients navigate transition while strengthening their own resilience in the process.
No two distributors will follow the same route, but for other distributors considering diversification, it shows that transition does not always mean abandoning existing strengths. Sometimes it means building on them – using trusted relationships, sector knowledge and service expertise to create the next generation of customer support.
Image credit: Greenarc Fuel Cards
