The fuel brand attributes its ongoing growth to its focus on “longevity and enduring customer relationships in a shifting marketplace”.
During 2025, JET welcomed 19 additional sites to its network, with 30 dealers renewing their partnership – growth that has continued into 2026. This continuing commitment from both new and long-standing dealers is being seen as an endorsement of JET’s flexible, people-first approach – working with retailers to operate in ways that make sense for their businesses and the communities they serve.
Founded in 1954, JET combines the heritage of an established British fuel brand with the backing of Phillips 66, a global energy company. The Phillips 66 Limited Humber Refinery, one of only four remaining in the UK, is a central source of fuel for many JET dealers.
Flexible dealer support
JET says its approach to working with independent dealers remains focused on reliability, flexibility and personal service. In 2025, independent dealers awarded JET an ‘excellent’ Customer Satisfaction Score (CSAT) of 86%, alongside a 5/5 rating for Retail Account Managers*, reflecting strength in working relationships and customer support.
Commenting on the growth of JET’s independent dealer network, Graham Clout, Retail Manager, UK Marketing, Phillips 66 Limited, said:
“Independent dealers operate in different ways depending on their location and customer base. Our role is to listen and shape a package right for them, rather than impose a one-size-fits-all approach. Whether a dealer operates a single site or several, we aim to work closely with them and support decisions that make sense for their business and at a local level within the communities they serve.”
JET has restated its commitment to high standards of dealer support, while maintaining a long-term approach to development of its network that now totals 335 sites across the UK.
Image provided by JET