Under the Fuel Finder scheme, forecourts are required to submit updated pump prices within 30 minutes of any change. Gulf says the platform will support dealers in meeting this obligation while providing access to pricing and competitive benchmarking tools.
An evolution of its award winning PricePro product for Gulf, FuelSense draws on myAutomate’s ownership of Portland Pricing for wholesale oil market intelligence and PetrolPrices, the UK’s largest consumer fuel app, combining them into a single, integrated solution for forecourt retailers.
By expanding these capabilities into a modern, automated compliance-ready platform, FuelSense provides retailers with a future-proof solution that aligns regulatory reporting with day-to-day pricing strategy.
Smarter pricing and operational efficiency
Jenny Lockwood, Head of Retail Dealer at Certas Energy UK Limited, owner of the Gulf UK brand, said the move reflects Gulf’s focus on supporting dealers through regulatory change.
Confirming the development has been driven by retailer feedback Jenny explains: “Combining all our trusted data sources across wholesale and retail pricing with consumer behaviour, FuelSense enables retailers to make informed data driven decisions.”
The platform provides:
- Automated reporting to Fuel Finder
- Real-time competitor price visibility
- Centralised dashboards for price management
Highlighting the company’s ‘customer-first’ focus, myAutomate said the system has been developed in response to its commitment to “provide our nationwide network of Gulf dealers with the tools and resources to provide the very best customer experience”.
By offering ‘in the moment’ data, myAutomate is aiming to enable dealers to track and respond quickly to market changes – ensuring pricing is always in-line with the Government’s recent fuel pricing legislation.
Image provided by Gulf