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Essar Energy Transition expands retail operations through Harvest forecourt fuel supply deal

The deal brings additional security, continuity and resilience of fuel supply to Harvest forecourts against what EET Retail describes as “a backdrop of UK supply uncertainty”.

The agreement with Harvest Energy (Dealerships) Limited to “assume the existing fuel delivery responsibilities” for 47 Harvest branded forecourts across the UK represents significant progress in EET Retail’s partnership-led growth strategy to expand its national UK footprint.

EET Fuels tankers

Under the terms of the agreement, EET Retail will assume the responsibility of delivering all relevant fuels to 47 of Harvest’s dealer-owned, dealer-operated (“DODO”) forecourts, across the UK. The company is now engaging directly with the impacted Harvest dealers and is committed to bringing security, continuity and resilience of fuel supply to customers following the closure of the Prax Lindsey Oil Refinery that resulted in significant supply disruption.

Resilience and continuity

As one of only four UK refineries manufacturing and delivering fuel to UK forecourts, Essar Energy Transition says it will provide access to flexible, strategically located supply hubs across the UK, including Stanlow refinery and its Kingsbury, Northampton, Essex and Grangemouth terminals.

The agreement with Harvest is the latest development in EET Retail’s long-term, partnership-led strategy to develop a significant portfolio of Essar-branded fuel retail outlets and expand its national footprint as it seeks to become “the UK’s retailer of choice”.

Arvan Ruia, Executive Director, EET Retail, commented: “This agreement represents solid progress of our EET Retail UK growth strategy, and we look forward to working with dealers to develop a compelling customer value proposition while delivering on our promise of ‘Driving Community Convenience’ to become the UK’s retailer of choice.”

Deepak Maheshwari, CEO, EET Fuels, said: “At a time of supply uncertainty, EET Fuels is ensuring resilience and continuity of supply to more UK customers through the strength of our manufacturing capability and the reach of our UK-wide distribution infrastructure.”

Image provided by EET.