A competitive fuel offer, new facilities, and the iconic yellow and blue JET branding are just some of the changes implemented following the rebrand. With the addition of new and improved features including Costa coffee facilities, hot food-to-go, and new chiller refrigeration. Bala also reports retail sales growth of 10-15% in the on-site Londis store.
“It’s been a decade since we started working with JET,” Bala comments. “And Wateringbury marks the fourth site we’ve rebranded with them.
“We’ve always had great support and communication – and our Account Manager, Chris Murphy, is a big part of the reason we made the switch. He listens, responds quickly, and really understands our business. Since moving to JET, we’ve seen fuel volumes increase by 46%, and we’re now competing more effectively with other local sites. We’re very happy with the results we’ve seen!”
Chris Murphy, Retail Account Manager for the Southeast, Phillips 66 Limited added: “I have worked with Bala for a number of years, and we have a great relationship. This marks the fourth site of his that has joined JET, and it’s gratifying to see how well it’s performing. We look forward to continuing to help Bala drive success across all his sites.”
Wateringbury is one of four locations owned by Bala and family and spanning Essex, Sussex, and Kent, that have joined the JET network.
Image provided by JET