The challenge
Morgan Fuels is one of Europe’s fastest growing fuel companies, servicing commercial, agricultural, retail and domestic customers across Ireland, the UK and mainland Europe with bulk fuels, fuel card services, lubricants and capital equipment.
Hugh Morgan, CEO & Founder, is clear about the organisation’s strategic focus: “At Morgan Fuels we are passionate about delivering first-class service coupled with an experienced support team and market-leading technologies. We are committed to delivering effective refuelling solutions to meet the requirements of our diverse customer base.”
As demand accelerated, paper delivery tickets, phone calls and end of day data entry made it hard to keep up. The business needed:
• Live visibility of every vehicle and load
• Faster, error free reconciliation
• Guaranteed compliance with legislation and standards governing bulk fuel handling
• The agility to reprioritise urgent deliveries on the fly
The solution
The relationship with TouchStar began in 2020, following Morgan Fuels adoption of Fuelsoft as its back-office system. Partnering with TouchStar to integrate FuelStar hardware and software technology, Morgan Fuels added Windows-based Hawk tablets and the FuelStar app to provide a real-time data feed from the vehicle fleet.
- Orders and schedules flow automatically from Fuelsoft to each driver’s cab mounted tablet
- Real time updates stream back to the office as drops are completed
- Full stock on board data lets planners redirect vehicles instantly when priorities change due to critical requests
The upgrade
Building on early success, TouchStar was recently commissioned to migrate the entire Morgan Fuels fleet from Windows Hawk tablets to TouchStar’s rugged TS3300 Android device. Smarter than its predecessors, the 7 inch ATEX IECEx compliant tablet is slimmer and tougher, yet offers dual cameras and a glare-proof, high-resolution screen, suitable for use with gloves.
Results
- Zero paper tickets – handwritten dockets and manual keying eliminated
- Instant reconciliation – administration teams see completed transactions in real time, not hours later
- Responsive service – planners can identify the nearest vehicle with product on board and promise urgent deliveries confidently
- Unified data – every vehicle in the distribution fleet now runs the same system, standardising compliance and reporting and improving visibility
- Improved communication – between drivers and the back-office
“The system is reliable and perfectly tailored to our business needs. Deploying Android across the fleet has exceeded our expectations and positions us for long term success.”
Michelle Connor, Sales Manager.
Future proofing the network
With a 6,750 site card network and operations spanning multiple countries, Morgan Fuels views technology as a strategic differentiator. The move to an Android architecture ensures access to the latest security updates, app ecosystem and peripheral support, keeping the business ahead of industry trends and rising customer expectations.
“This strategic upgrade aligns perfectly with industry trends and positions our business for long-term success in an evolving technological landscape,” Michelle concludes.
What the Founder says
“We are passionate about delivering first class service supported by market leading technologies.”
Hugh Morgan, CEO & Founder
Fast Facts
- Network reach: 6,750 fuelling locations across Europe
- Fleet coverage: 100 % of delivery vehicles running TouchStar EPOD
- Back office platform: Fuelsoft
- Compliance: ATEX IECEx approved hardware for hazardous environments
Image courtesy of Morgan Fuels
