This strategic acquisition enables myAutomate to expand its offerings and deliver:
- Comprehensive insights into the wholesale fuel market
- Bulk delivery and haulage surcharge calculations
- Detailed fuel card data
- Renewable fuel insights, including HVO
Since its founding in 2019, myAutomate has been at the forefront of innovation in the fuel industry. With over 65 years of combined industry experience, the team brings unparalleled expertise in fuel data, pricing analytics, and forecourt insights.
“This acquisition represents an exciting milestone for myAutomate,” said Andrew Watson, Managing Director. “By integrating Portland Pricing’s online service, we can offer even more robust and reliable fuel data, ensuring our customers have the tools they need to make smarter decisions in a rapidly evolving market.”
Jon Rosenthal, Portland Group Marketing Director, commented: “It has been a pleasure handing Portland Pricing over to the professional and talented team at myAutomate. We know the service is in great hands and are excited to see where it goes in the future.
“Portland Analytics will continue its range of fuel advisory services aimed at optimising fuel purchasing and helping with the transition to alternative fuels, as well as our bespoke fuel market reporting.”
A journey of growth
Its previous acquisition of PetrolPrices in 2021, positioned myAutomate as the provider of the UK’s largest and most comprehensive consumer retail fuel pricing app.
Founded in 2005, PetrolPrices is a trusted resource for UK motorists, offering:
- Fuel prices for all UK station brands
- A free iOS and Android app for easy price comparison
- An average annual saving of £200 per user
- 2.75 million drivers relying on the service, with over 100 price searches every minute
In March 2023, following the discontinuation of Experian Catalist’s PriceViewer service, myAutomate partnered with Allstar Fuelcard Solutions to ensure the continued delivery of essential pricing services for forecourt operators across the UK.
Over the years, myAutomate has expanded its offerings to become a leading provider of forecourt data, delivering:
- Comprehensive forecourt data covering brand, ownership, onsite facilities, and key operational details across UK fuel stations
- Detailed historical pricing trends and market insights to track fluctuations and identify industry patterns
- Consumer behaviour analytics, including search trends and motorist reviews, providing valuable market intelligence
- Targeted promotional opportunities for fuel retailers to engage consumers at key decision-making moments before purchase
With this latest acquisition, myAutomate strengthens its position as the leader in fuel data and analytics, driving innovation and delivering value to businesses and consumers alike.
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