This month, Fuel Oil News speaks with Chris Isaac, Head of Marketing at Boilerjuice, to discover how Chris spends a typical day.
MY ALARM GOES OFF AT…
7am if I’m working from home, 5.50am if I’m in the office.
THE FIRST THING I DO IS…
Shower. Always.
I PREPARE FOR THE DAY AHEAD BY…
Having a list written the day before. There’s too much chaos getting the kids ready to have any ‘me time’. A large coffee helps though.
I CAN’T LEAVE THE HOUSE WITHOUT…
The keys-wallet-phone check.
MY TYPICAL DAY –
Whether I’m in the office or at home, the day will start by looking at our trading numbers from the previous day. Logging in to our suite of reporting dashboards and looking through all the key metrics.
Sometimes things need urgent attention and then your day’s plan will change.
The other must do is a quick look over our latest customers reviews – there’s always value in listening to your customers: both good and bad. Most days have meetings lined up. Probably half the working day is in meetings: these can be with my marketing team, some with the product team about our development roadmap, some with management from across the business, some are workshops and creative sessions.
Outside of these, I have time to work through my action plan for the day. I try and focus on just one or two key objectives in a day beyond the meetings. These objectives will be balanced between near-term trading goals and medium-to-long term strategy.
Throughout the day I’m checking in on trading: which channels are doing well, which regions, how many quotes are we getting, what is conversion like, etc…
The day ends with a plan for tomorrow and prioritisation.
MY MOST MEMORABLE WORK MOMENT…
Since it’s so recent: the BoilerJuice rebrand in April.
THE WORST PART OF MY JOB…
Fire-fighting. Thankfully it’s rare, but we all have moments when unexpected events demand our attention and require quick fixes. BoilerJuice is great in that everyone rallies round to put these fires out fast and effectively.
THE BEST PART OF MY JOB…
Seeing marketing campaigns succeed. Whether it’s A/B tests to improve our website, new Google campaigns, lifecycle marketing enhancements or fast-turnaround email campaigns – seeing the team’s work come to fruition and watching the orders come in is the best bit.
I RELAX AFTER WORK BY…
Family time, then a good film and a glass of red wine.
MY FAVOURITE MEAL IS (Breakfast, lunch, or evening meal)…
Evening meal – preferably a good curry.
ON MY BEDSIDE TABLE IS…
Always a good book. Right now: Dissolution, C J Sansom (not for the first time).
THE LAST THING I DO EACH DAY IS…
Turn off the lights.
I’M NORMALLY IN BED BY…
Midnight.
Image credit: Chris Isaac, Boilerjuice
