In Profile – James Hunt

Welcome to April’s edition of our special monthly feature which gives you the opportunity to ‘meet’ an industry figure and, hopefully, to discover another side to them beyond the well-known facts. This month we chat with James Hunt, CEO at New Era Energy.

James Hunt, New Era Energy

“Invest in people; follow through with your word.”

James Hunt

Please give your career history in 25 words or fewer

2 years as a labourer, then sold chocolate (Nestle) and double glazing for 2 years, 26 years at New Era!

Describe yourself in 3 words.

Honest. Loyal. Driven.

What were your childhood / early ambitions?

To be a racing driver, of course.

Describe your dream job (if you weren’t doing this?)

Lobster fisherman.

What’s the best business advice you’ve ever received?

Be a man of your word.

Share your top tips for business success.

Invest in people; follow through with your word; have realistic milestones.

What’s your most recent business achievement of note?

Representing the company for financial investment – (Our New Partners)

Tell us your greatest fear.


Which is most important – ambition or talent?


What’s the best thing about your job?

Our amazing team.

Which is the quality that you most admire?


What are you most likely to say?

Get S##% done.

What are you least likely to say?

We can’t.

Describe your perfect day

A lovely lunch with my family at our favourite Italian with a bottle of Gavi Di Gavi.

Do you have a favourite sports team?

West Ham.

What’s the biggest challenge of our time?

Putin/Climate Change.

Cheese or chocolate?


Share your greatest personal achievement.

Being with my wife for 30 years and our four children and, of course, also becoming CEO of this amazing organisation!

What’s your pet hate or biggest irritant?


If you were on ‘Mastermind’ what would your specialist subject be?


If you were elected to government what would be the first law you’d press for?

Treble MP’s income tax then step down.

If your 20-year-old self saw you now what would they think?



What is number 1 on your bucket list?

To go to Vegas and watch the UFC ringside.

What 3 things would you take to a desert island?

Family, fishing rod, lots of flint.

Tell us something about you that people would be very surprised by

I grew up with David Beckham.

Who would you most like to ask these questions of?

Richard Branson.

Image credit: New Era Energy