Ben appeal sees £0.5m pledged

Automotive charity, Ben, received pledges worth around £0.5m following its recent rallying cry to industry leaders.

Companies got creative with ideas such as donating Christmas party funds, ‘Charity of the month’ schemes and donations linked to survey responses or sales/profit to help address the £1m shortfall they faced due to the cancelation of their annual fundraising ball.

Automotive companies are pledging to do three things for Ben:

  1. Be an advocate for Ben, ensuring the message of support is promoted widely within their business so everyone knows they are never alone
  2. Encourage colleagues to support Ben through Payroll Giving, Ben’s Lucky Lotto and its fundraising products and events
  3. Dig even deeper as a business to help address the £1m shortfall.

The charity is also launching Do It 4 Ben an exciting new way for anyone in the industry to get involved and help ensure no-one in automotive has to face life’s toughest challenges alone. As part of Do It 4 Ben, the charity will launch a fun new virtual challenge event in January 2021 that everyone in the industry can get involved in. Details can be found at