Companies got creative with ideas such as donating Christmas party funds, ‘Charity of the month’ schemes and donations linked to survey responses or sales/profit to help address the £1m shortfall they faced due to the cancelation of their annual fundraising ball.
Automotive companies are pledging to do three things for Ben:
- Be an advocate for Ben, ensuring the message of support is promoted widely within their business so everyone knows they are never alone
- Encourage colleagues to support Ben through Payroll Giving, Ben’s Lucky Lotto and its fundraising products and events
- Dig even deeper as a business to help address the £1m shortfall.
The charity is also launching Do It 4 Ben an exciting new way for anyone in the industry to get involved and help ensure no-one in automotive has to face life’s toughest challenges alone. As part of Do It 4 Ben, the charity will launch a fun new virtual challenge event in January 2021 that everyone in the industry can get involved in. Details can be found at www.ben.org.uk.