Chester Road is Essar’s 70th site in the UK, and the 13th MPK location to switch to the Essar brand. Essar has previously expanded its presence beyond its traditional supply envelope with retail locations throughout the south and west of England.
Customers at the site in Stanley have the choice of four high quality fuel grades, including premium diesel and premium petrol.
“We are delighted to be working with Top 10 Indie, MPK to progress growth of our respective businesses,” commented Ramsay Macdonald, Essar’s head of retail.
“This latest opening demonstrates that we now have a secure supply and logistics position in the north east and provides a ‘lighthouse location’ to showcase our brand in this region. It’s another leap forward in driving our customer journey.
“One of the many advantages Essar has as a refiner and exporter is the ability to swiftly secure advantaged additised product anywhere in the UK, with the support of our first- class flexible logistics operations. We can now offer the award-winning Essar brand proposition and a full range of quality products to the north east market and we would be delighted to hear from any dealers who are keen benefit from this.”
“Chester Road is a very well managed site with a highly engaged team serving customers”, said Essar territory manager, Aaron Moore.
“They are very excited by the clean and fresh look of the Essar brand and we look forward to working closely with the store team to offer a great customer experience.”
As a UK manufacturer, Essar is best placed to service the changing energy needs of those people visiting our forecourts,” added Wayne Harrand, MPK’s head of retail.
“We’ve been delighted with the customer reaction at Essar branded sites and this, together with our rollout of Morrisons Daily and Safeway Daily, are driving footfall, growing basket size and changing the demographic of our consumer base.”