Fuel Fighter up for an award

Up for an ecommerce award, Fuel Fighter has seen a 69.92% increase in conversion
Work on Fuel Fighter has secured a place on the Ecommerce Awards for Excellence shortlist for ecommerce agency Nublue.
The Lancaster-based ecommerce agency is on the shortlist for Best B2B Ecommerce for its work for heating oil suppliers Allan Stobart Fuels & Lubricants, Chandlers Oil, AID Fuel Oils Group and WCF North West and North East.
The project required an improved online experience for both the company’s users and the business itself. The team at Nublue were tasked with updating the company brand, user experience, ease of use for mobile visitors as well as developing a better, more functional back end experience for those maintaining the website.
The project was completed using CakePHP and resulted in a 69.92% increase in ecommerce conversion for Fuel Fighter.
Nublue is also a finalist in the Best Leisure, Entertainment, Sport, Travel & Holidays Ecommerce category, for their work on a conversion focused website for football suppliers Clubline Football which allows users to visualise the personalisation of products before purchase. The resulting website has seen a 63.58% increase in conversion.
“We’re always delighted to see a completed project working so well for our clients, so to add an industry recognition for that hard work is the icing on the cake,” said , Michael Ashworth, Nublue’s managing director.
The Ecommerce Awards for Excellence winners will be announced at a celebration ceremony on Wednesday 27 September following the first day of eCommerce Expo 2017 in London.

Michael Ashworth said: “We’re thrilled to be up for two awards that show our ecommerce expertise being put into practice on two different platforms – it’s a credit to our keen team of specialists.”