News
The ‘Oil is cheaper’ campaign
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WITH THE GROWTH OF NATURAL GAS ACROSS IRELAND, THE NOVEMBER ISSUE OF FUEL OIL NEWS ASKS WHAT MEASURES ARE IRISH DISTRIBUTORS TAKING TO HELP PROTECT THEIR SHARE OF THE ENERGY MARKET? EMAIL jane@fueloilnews.co.uk
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With oil prices at a five-year low, boiler manufacturers Firebird, Grant and Warmflow together with tank manufacturers Harlequin and Kingspan and burner manufacturer Riello worked together to promote a pro oil message to consumers reminding them that ‘oil is cheaper’ than all the alternatives in Northern Ireland.
The advertisement, which appeared within the home heat supplement in the Belfast Telegraph on Thursday 29th October, is in direct response to a very aggressive natural gas promotion in Northern Ireland.
“It is proposed that this marketing committee of manufacturers will look at pushing out the ‘oil is cheaper’ message across Ireland in 2016,” said David Blevings, OFTEC’s Ireland manager. “The intention is to build this into a bigger and better campaign to retain oil customers.”
For more information, please contact David Blevings.