New Maxol motor oil range

The new range
The new range
Maxol Lubricants has unveiled a new motor oil range for the retail market.
The range reflects the new look of the Maxol brand and introduces new labels and symbols to make it easier to choose the correct motor oil. The symbols on each product indicate whether the motor oil is for petrol or diesel engines, or both and that it meets European Automobile Manufacturers’ Association standards. The label also displays a list of vehicles for which use of the oil is recommended.
At the beginning of the year Maxol unveiled a new brand and forecourt identity and the new range marks the company’s continued rejuvenation of the brand. Maxol Lubricants worked closely with leading brand consultants Neworld Associates to incorporate the aesthetics of the new retail forecourt brand in the motor oil range. Research showed that consumers were largely confused by technical data on traditional packaging and were averse to buying from forecourts where specialist advice was unavailable.
Commenting on the new look motor oil range, general manager, Owen O’Neill commented: “We have always been known as the pioneers of the industry and believe that we have again set a new higher standard by being the first to introduce clear and simple labelling as part of our new look motor oil range.
“Our primary focus was to make the purchasing process easier for consumers and we feel the non-technical language, new symbols and clever design achieve this.
“This has been an exciting project and one which we feel will help Maxol to win new customers. It is also important that the Maxol Group’s new brand identity is adopted across all facets of the business to guarantee consistency for all stakeholders.”
The new look range will be fully rolled out by the end of 2013.