West End Filling Station, which has been fully re-imaged in the latest JET brand, is owned by independent dealers, Elaine Houston and Steve Cunningham, who took over the site in 2006, and also own Bridgend Service Station in Fife.
When West End’s supply contract for was up for renewal, both Elaine and Steve were impressed with the package and level of customer service offered by Highland Fuels. They also recognised the impact that having the JET brand on the forecourt could have in attracting forecourt footfall.
The 19-nozzle forecourt also experiences a marked uplift in footfall during the summer months with tourists visiting the Scottish Highlands. On-site facilities include two jet washes, Paypoint, Lottery, a cash point and two Costa coffee machines. The site also boasts a fantastic food-to-go offering and an extensive alcohol selection, with a wide range of malt whiskies and Scottish gins.
Highland Fuels now owns and operates 15 forecourts across Scotland, three of which are JET-branded. The company also supplies dealer sites across Scotland under the Thames and Highland Fuels brands.
“West End Filling Station is a great addition to our portfolio of JET-branded sites,” commented Pamela Maclean, sales director at Highland Fuels.
“The site is in a fantastic location and we are excited to work with Steve, Elaine and their Dingwall team. We continue to expand our presence in the Scottish retail sector, offering the JET, Highland and Thames brands. We are a small team which means we offer our dealers a personal service on a day-to-day basis. Our ethos is ‘big enough to deliver, small enough to care’.”
“The JET brand is well-known in the area and we really liked their new image,” said Steve Cunningham.
“Due to the layout of our forecourt, we can only accommodate smaller tankers so the option to have Phillips 66 fuels delivered by Highland Fuels’ smaller tankers to a JET-branded forecourt was the ideal solution for West End. We’re up against tough local competition, with a large Tesco store and forecourt in the town centre, but with the JET brand now in place, I’m confident that we will attract more customers than ever before.”
“We’re delighted to have another JET-branded site in the Highlands” concluded Paul Yates, JET’s retail account manager for Scotland.
“West End Filling Station takes our total number of sites in this region of Scotland alone to five, which is impressive given that it is one of the most sparsely populated areas of the country.