Welcome to the next supply chain generation

With its acquisition of Norbert Dentressangle last month, XPO Logistics became a top ten global supply chain provider.

To emphasis the company’s European capacity and drive for innovation in transport, logistics solutions and global forwarding, this month the company launched a major advertising campaign in Europe based on the theme Welcome to the next supply chain generation.

Reinforcing that Norbert Dentressangle is now XPO Logistics, the campaign focuses on the company’s commitment to providing customers with responsive solutions, both locally and globally.

“We’re always ready to challenge established models and offer bespoke solutions that contribute to the performance of our customers’ supply chains today and tomorrow,” said Hervé Montjotin, chief executive officer of XPO Logistics in Europe.

“Our next generation in Europe is a world-class service team in every respect: entrepreneurial and attuned to customer needs – supply chain experts who utilise the latest technological advances to achieve optimum results for our customers.”

Continuing a long-standing partnership as the official carrier of the Tour de France, the first red XPO Logistics trucks have been on display at each of the 2015 Tour’s major stages. The trucks bear the hashtag #WeAreXPO, which has become a symbol of pride among XPO Logistics employees.