New logistics firm launched

Lateu Logistics launched by Chris Dalton
A new challenge for Chris
Chris Dalton, formerly of Heil Trailer International and Reynolds Logistics has established a new company – Lateu Logistics.
Having worked in the industry for many years, managing director, Chris has experienced first hand, numerous changes within the logistics chain. He believes that as a result of rising fuel costs and banks holding back credit, there is a considerable case for fuel and lubricant distributors/suppliers to dispose of their fleets entirely, freeing cash to build their business.
Chris has taken the opportunity to fulfil a growing need for a specialist, non-asset based company in offering a flexible logistics management service, which works as an extension to an oil company/wholesaler or distributor.
Located in Albrighton near Telford, Lateu can manage in-house fleets or utilise approved sub-contractors (pre vetted to meet the high standards of the industry). In addition to logistics management the company can set up and operate all back office services, telemetry, customer care service and order taking. “As the retail sector changes and ex rack becomes a growing part of the business, the asset based logistics industry needs to reinvent itself to meet what is a logistical nightmare of multiple pick up points, split loads and relocated vehicles,” explains Chris.
“I’ve identified a need for an independent logistics company to help oil companies, wholesalers and distributors to manage their distribution requirements more cost effectively by taking a critical look at in house fleets, logistics management and outsourced contracts.
“There’s a growing case to consider 4PL managed through an experienced logistics team – a procurer of effective logistics services which  integrates internal and external resources into a logistics model. The company acts as an extension to organisations and manages the supply chain within tight KPI measurements, regularly testing the market for newer, better or more cost effective solutions. Asset based logistics companies are just not independent or flexible enough to do this well and in house logistics departments are often under staffed or lacking experience. Lateu Logistics integrates into the customer’s business and can offer experience and total transparency without the in-house cost, skills need and risk associated with employing people.”
Former Heil operations director, Wendy Dalton joins Chris on the board as Lateu’s operations director.