A pioneer of radar-based remote tank telemetry, Magnus Monitors aims to be at the forefront of this transformation. Developing innovative technologies that redefine fuel management, the company was recognised with the 2024 UKIFDA Innovation Award at this year’s industry event.
This accolade followed numerous nominations from Magnus customers – a clear indication of their relationship with the solutions provider, which Magnus attributes to its efforts to listen to their needs and continuously innovate to address industry gaps.
We spoke with Sean Donaghey, Head of Business Development at Magnus, to find out more about how the company’s solutions are transforming fuel distribution businesses from reactive to proactive operations, enabling them to anticipate customer needs, optimise deliveries, and enhance overall efficiency, and how the latest Magnus product release, HAWKi, is addressing another barrier to uptake.
Introducing Magnus HAWKi
“Despite all the advancements in remote monitoring solutions, we recognised that the prohibitive cost of implementation was a significant barrier for many customers, particularly those with lower fuel usage rates,” Sean explains.
“Traditional monitoring systems, often involving SIM cards and complex installations, were not economically viable for all, limiting widespread adoption.
“In response, we developed the Magnus HAWKi solution – a game-changer designed to expand accessibility and inclusivity in tank monitoring. The HAWKi is a cost-effective, self-installable device that maintains the technical prowess of our radar technology while eliminating unnecessary expenses. By removing the SIM card and leveraging the end user’s smartphone as a data bridge, we’ve significantly reduced both the device and communication costs, while also simplifying the device setup process.”
Installation of the HAWKi is straightforward and user-friendly. It can be as simple as peeling a 3M adhesive strip and attaching the device to the tank or retrofitting it into an existing tank adapter. The device is powered by standard, off-the-shelf batteries available in any DIY store, making maintenance convenient and accessible.
The Magnus HAWKi empowers end-users by providing direct access to their tank levels and usage statistics via a mobile app. Users can monitor their energy consumption, receive alerts for low fuel levels or unusual activity, and understand their usage patterns – all contributing to smarter energy use and increased awareness. For those without smartphones, an optional LCD display offers the same vital information in an accessible format.
Additionally, for properties that have multiple tanks or challenging installations such as underground tanks, Magnus offers a gateway solution. This gateway collects data from several monitors and transmits it via the customer’s Wi-Fi or cellular connection, further reducing costs and extending the device’s applicability.
“By addressing the cost barrier and simplifying installation, the Magnus HAWKi solution has opened up tank monitoring to a broader customer base, making it as commonplace as the electricity meter in every home.”
The “Be Winter Ready” Programme
For customers where regular, real-time monitoring is essential, the Magnus Remote Monitor, equipped with a SIM card for continuous, reliable data transmission, continues to be the preferred solution particularly for those who have higher fuel usage rates that offer a clear return on investment.
Installation can be a challenge for busy fuel distributors, especially during peak seasons. Managing the logistics of deploying and maintaining monitoring solutions can be daunting when your primary focus is delivering fuel efficiently.
To alleviate this, Magnus launched its “Be Winter Ready” programme – an initiative designed to support distributors by removing installation barriers. Under this nationwide programme, installation of the Magnus Remote Monitor is offered as a free service, enabling fuel distributors to provide enhanced services to their customers without incurring additional costs or stretching resources too thin.
With distributors having expressed the need for assistance in managing installations, Sean shares how the support has already been well received. “When we introduced the ‘Be Winter Ready’ programme, based on feedback from fuel distributors, we saw an immediate positive response,” he says.
“It’s a bit like offering them an extra pair of hands during their busiest times. By eliminating installation costs, we’ve enabled distributors to focus on their core business while ensuring their customers benefit from our advanced telemetry solutions.
“This collaborative approach has been welcomed, with fuel distributors embracing the programme and scaling their solutions effectively,” Sean continues. “It ensures that high-usage customers receive the benefits of continuous monitoring without the associated complexities, fostering a more proactive and efficient fuel management system.”
Leveraging data for a sustainable future
The powerful data collected from thousands of users is the beating heart of Magnus solutions. More than mere numbers, the solutions provider sees it as a valuable resource to drive efficiency and sustainability.
“By analysing consumption patterns, we help consumers become more energy-conscious and enable distributors to optimise delivery schedules, reduce operational costs, and minimise environmental impact,” Sean explains.
“End-users benefit from insights into their energy usage, allowing them to make informed decisions, conserve fuel, and detect potential issues such as leaks or theft. Distributors, on the other hand, transition from reactive responses to proactive strategies, anticipating needs and improving service quality. The data enables them to reduce unnecessary deliveries, lower operational costs, and enhance customer satisfaction by ensuring tanks are replenished before they run low.
“Our commitment to leveraging data aligns with broader environmental goals. By promoting efficient fuel usage and reducing the carbon emissions associated with transportation, we contribute to a more sustainable future. It’s a win-win scenario that supports both business objectives and environmental stewardship.”
Industry trends and a smarter future
Magnus sees the fuel industry as one trending towards greater connectivity and data-driven decision-making in which energy usage awareness is moving from a niche interest to a widespread one. Consumers are looking for transparency and control over their consumption, while distributors seek innovative ways to operate more efficiently and sustainably.
“Magnus Monitors is at the forefront of this shift,” Sean suggests. “Our solutions cater to diverse needs, ensuring that no customer is left behind in this technological evolution. Whether it’s the cost-effective, self-installable Magnus HAWKi or the comprehensive, continuously connected Magnus Remote Monitor, we’re providing the tools necessary for modern fuel management.
“As we look ahead, we anticipate continued growth in the adoption of remote tank telemetry. The advancements we’ve made not only meet current market demands but also set the stage for future innovations. By merging our focus on data utilisation with industry trends, we’re poised to lead the charge in creating a more connected and efficient fuel sector.
“The future of fuel management is interconnected, intelligent, and inclusive. At Magnus Monitors, we’re not just adapting to the future – we’re shaping it. Our vision is clear: to have our telemetry solutions installed on every tank in the country, making energy management effortless and efficient for all.
“By breaking down barriers, fostering sustainability, and empowering both consumers and distributors with the tools they need, we’re paving the way towards a smarter, more efficient future where every drop counts, and every tank tells a story.”
Image credit: Magnus Monitors
