Best New Forecourt Award for Ascona

Ascona Group’s new Machynlleth Service Station, which reopened in August, has won the Best New Forecourt award at the APEA Awards 2023.

Best New Forecourt Award for Ascona

£3m redevelopment

In line with Ascona’s strategy to develop the next evolution of roadside retail destinations, the site recently underwent a transformative £3m redevelopment programme – Ascona’s largest investment in Wales to date. The redevelopment programme expanded the site’s existing Nisa Retail store, which now spans 3,500 sq ft and offers an extended range of products and food-to-go offerings, as well as a extending the car park.

The award rewards the best retail fuel installation completed in the last 12 months in the UK and Ireland, with independent experts deliberating over entries that show excellence in various criteria including design, innovation, environmental safety and customer offering.

With several similar projects scheduled for 2024, Ascona is pleased to be recognised for the success of this project and its focus on redeveloping roadside assets so they provide the best possible service for the nation’s road users and the local community.

A proud moment

Darren Briggs, CEO and Founder of Ascona Group, commented: “We are thrilled that Machynlleth Service Station has been named the Best New Forecourt at the APEA Awards 2023. It is a proud moment for us all as the award reflects the success of our transformative redevelopment programme, our largest investment of this kind in Wales to date. “As always, my thanks must go to the Ascona team, C+A Design Ltd and Toureen for the hard work put into the site’s redevelopment. In 2024, we will embark on some similar projects as we continue to focus on creating first-class roadside assets that support their local communities and we look forward to working with our partners again.”