Phillips 66 JET fuel brand grows network with nine-site deal

The Phillips 66 marketed fuel brand, JET, has strengthened its presence in the South of England with the announcement that nine Petrocell-owned sites will be joining the growing network of JET-branded dealer sites.

Phillips 66 marketed fuel brand, JET, strengthens presence in the South of England with nine Petrocell-owned sites to join the growing network of JET-branded dealer sites.

The new sites – currently all Gulf branded and supplied by Certas Energy – are predominantly located in the south with three in Kent, two in Devon and one in Buckingham. Of the remaining three, two are in East Anglia and one in Staffordshire. Over the coming months all the sites will be rebranded with the iconic JET yellow and blue visual identity.

This is an exciting opportunity to introduce the JET brand to new communities and to extend our national reach.” Says Oliver Mueller, retail business manager, Phillips 66 Ltd “With a reputation for great service and great value we are looking forward to working closely with the dealers to increase volume and drive future success. We are thrilled to be working with Petrocell.”

The nine new sites will join JET Hopcrofts Holt, the Petrocell owned site that was knocked down and rebuilt in 2017 and has enjoyed considerable success since – twice winning a Forecourt Trader of the Year Regional Award.

Building on a strong reputation

Commenting on the deal John Dowling, director, Petrocell Holdings says: “JET has a strong reputation that is hard to ignore and there is a shared ethos. The industry has had some tough times and consistency of service and value for money is key. Throughout the fuel crisis JET really stepped up to ensure that the deliveries kept coming and was business as usual. I am confident that with a shared vision and ambition we can replicate the success already enjoyed at JET Hopcrofts Holt.”

With the signing of the new deal, Petrocell’s portfolio of 10 sites will all be JET-supplied and branded – adding to JETs national reach with total sites numbering 301.