Phillips 66 reinforces retail position with JET radical re-brand 

Phillips 66 continues to reinforce its retail position in the UK with its new JET branding being rolled out across its 300+ sites nationwide and the hugely popular ‘Keep On Moving’ TV campaign due to be back on our screens at the end of May.

As the industry continues to diversify many retail sites are following suit and reinventing themselves beyond the traditional fuels offering. The recent reopening of JET’s New North Road station in Ilford is a prime example of a forecourt and retail transformation.

Owned and managed by Janu Patel for the past 20 years, the ambitious makeover has been driven by Kayur, Janu’s son – who has joined his father in running the business.

The new-look forecourt demands attention with JETs iconic colour palette of yellow, blue and grey. The canopy, complete with a silver-grey fascia, includes distinctive yellow LED lighting that as well as improving visibility also facilitates greater levels of safety. Every element of the new branding has been designed to be welcoming and friendly – to deliver a first-rate forecourt experience.

“This transformation is extremely impressive,” says Chris Murphy, retail account manager, Phillips 66 Limited “and it’s testament to Janu and Kayur’s belief in the business and their ambitions for its future. At JET we have enjoyed a 20-year partnership with New North Road that continues to go from strength to strength and we couldn’t be happier that the new-look forecourt has been received so positively.”

Commenting on the makeover Kayur Patel says: “My father has been serving the community for the past 20 years – and this investment in the business is a big commitment for us as a family. I was recently asked for any significant stand-out moments in the last 20 years and this is it, 2021 is the standout year. We have a great relationship with JET and the new branding is fresh and modern – and really stands out. We look forward to 20 more years”.

 

 

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