Boosting brand awareness at the Silverstone Classic

The Silverstone Classic – a wonderful opportunity to raise awareness of the JET brand
When the Silverstone Classic celebrated its 70th anniversary this summer JET was right at the heart of the action as the event’s official fuel partner for the fifth year running.
Over 100,000 people attended the three-day event with the JET Village Green attracting thousands of visitors who took advantage of the free entertainment laid on by JET, including traditional funfair rides, the JET Big Wheel which offered panoramic views of the circuit and, for the real race enthusiasts, an F1 Pitstop Challenge, a full motion VR simulator and high spec VR playseat challenge simulators.
JET was once again joined again by brand ambassador, race driver Nic Hamilton, who met customers in hospitality and signed autographs for visitors. As Nic’s title sponsor for the Renault Clio Cup, his race car was on display with JET also sponsoring the Super Touring Car Trophy.
Making the most of the social media opportunities throughout, JET’s brand team reached over 125,000 social media users across Twitter, Facebook and Instagram, with more than 113,000 engaging with JET and Nic Hamilton throughout and since the event.
“Once again, we saw a terrific turnout of car enthusiasts and their families who attend the event each year,” said Mary Wolf, managing director, UK marketing for Phillips 66.
“It’s a wonderful opportunity to raise awareness of the JET brand and for customers from across our entire business to meet up with their industry counterparts while enjoying the excitement of the event. Having Nic there in person and showcasing his car was one of the main highlights for everyone here at JET.”