Total – committed to better energy

Commited to better energy
Total launched its new international multimedia advertising campaign simultaneously in 21 countries at the beginning of October.
The campaign highlights Total’s operations in oil production, refining and marketing, as well as its role as a major player in natural gas – 50% of its output – and as the global number two in solar power, through its subsidiary SunPower.
“This large-scale campaign is the first of its kind in Total’s history. It reflects both our size and our ambitions,” explains Jacques-Emmanuel Saulnier, Total’s senior vice president, corporate communications.
Philippe Guys, managing director, Total Exploration and Production UK, commented: “Total is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. Our commitment is to continuously improve, working with and for our stakeholders. This isn’t just a promise, it is an everyday reality for Total’s 100,000 employees.”
The “Committed to Better Energy” campaign includes a television commercial filmed at Total sites around the world that will appear on nearly 80 different channels. In addition, more than 230 publications will carry advertisements featuring Total employees. Displays will be visible in 15 international airports, on the web and on social networks. In all, the campaign is targeted to reach a potential audience of more than 450 million people.