This project aims to raise awareness about the 300 people killed every year in the UK as a result of drivers falling asleep at the wheel, and raise vital funds for the charity.
Organisations running a Wake Up For Work day should encourage staff to wear their pyjamas to work in return for a £1 donation to Brake, promoting the importance of taking regular breaks whilst driving and getting enough sleep before long journeys. These messages are particularly important for those who drive at work, as four in ten tiredness related crashes involve someone driving a commercial vehicle.
Brake and Quick Energy are encouraging organisations to sign up now to run a Wake Up For Work day to coincide with the summer solstice on 20th June. For a free resource pack email firstname.lastname@example.org.
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