Analysis
Rebranding: reasons, process and impact
Rebranding has been on the increase in the downstream industry in recent months, with many businesses finding themselves in the position of having recently rebranded or actively preparing for a...
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Interview
In Conversation with Phillips 66 Limited
In our April ‘branding and marketing’ print issue, we considered how companies in the sector have adapted and evolved their communication styles and branding in response to market developments, the...
Interview
Lee Crellin and Ryan Finnigan, Ribble Fuel Oils: tanker-driving photographers
...on the road. Fuel Oil News definitely recommends giving them a follow on LinkedIn! One of Ryan’s fantastic shots of a Ribble Fuel Oils tanker out on a winter morning...
Interview
The young voices fuelling the industry future: Insights from UKIFDA’s Young Achievers
...has already taken a fuel truck to her former primary school. “It’s about showing them what’s possible,” she said. “I shared my story on LinkedIn, and another apprentice joined us...
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Insight
Managing credit risk in fuel distribution
...the company and cross reference directors on LinkedIn Be aware of cloned LinkedIn accounts – use reverse image checks to check for stolen images or cloned businesses/people. Use Google to...
News
Manx Petroleum – Fuelled with island spirit
...there’s much more risk attached.” Rebranding and moving forward The traditional Legs of Man symbol has always focused in the company’s branding. “We didn’t want to forget our...
News
Distributor diaries June 2024
...for external advertising. The fact that WCF have very generously created what are in effect mobile billboards advertising our service is fantastic. Who knows who will see this when the...
News
Linton Fuel Oils – by royal appointment
...to find out more about the firm, its royal connection, recent rebranding, and the trials and tribulations of operating in the heart of the city. Generation game Forty years on,...
News
Valero rebrand for three Ascona sites
Ascona Group is rebranding three of its service stations in West Wales as part of its existing arrangement with Valero Energy Ltd. In a UK-first for Valero, three sites currently...
Interview
CDS: 50 years of powering customer success
...bulletins, LinkedIn and advertising in Fuel Oil News, plus we have our stand at the UKIFDA Expo where we get the chance to meet our customers, partners and friends face...
Further Reading
News
Fuel supplier WCF enhances group communication with employee app
...Jo laid down a challenge to the head of people and culture, Karen Kelso, saying: “I think we need something that is a cross between Facebook, WhatsApp, and LinkedIn. Karen...
Interview
The battle to offer a competitive product
...rely as much on oil or gas. “Whilst there are big advertising campaigns being run by solid fuel burning businesses, there are not many businesses advertising in the renewable energy...
News
Misleading claims from renewable heating supplier – ASA ruling
The Federation of Petroleum Suppliers (FPS) and OFTEC were delighted by the Advertising Standards Authority’s decision with respect to misleading claims made on a poster by a renewable heating supplier...
Interview
A rise and a fall at Maxol
...million euros expanding its all-Ireland service station network and rebranding its image, Irish correspondent Aine Faherty spoke to chief executive, Tom Noonan about the company’s move from loss to profit-making In the...
Interview
In profile with Jeremy Royle of YourNRG
...TAKEN.” Jeremy Royle Please give your career history in 25 words or fewer 3 years with a creative advertising agency in the heady days of long lunches, 14 years brand...
News
Phillips 66 reinforces retail position with JET radical re-brand
Phillips 66 continues to reinforce its retail position in the UK with its new JET branding being rolled out across its 300+ sites nationwide and the hugely popular ‘Keep On...
News
Major rebrand for Scottish Oil Club
...host presentations on the economic, industrial, technological and political aspects of petroleum and other energy resources, but with branding that recognises its standing as a cross sector body. “When The...
News
Essar strengthens governance through Board appointment of Mark Palios
...(Chief Executive Officer) and S. Thangapandian (Director). Its non-executive board members are: Kuthoore Natarajan Venkatasubramanian (Independent Non-Executive Director), Tim Bullock (Independent Non-Executive Director), Andrew Wright (Non-Executive Director), and Mark Palios...
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