Joining from EG Group, where he held several senior leadership positions, Vijay brings extensive experience in forecourt retail operations, business transformation, and commercial leadership across UK and European markets.
During his tenure, Vijay drove retail growth and commercial performance. He led the rollout of the REWE Express convenience-store brand across 164 forecourts and built successful food-to-go, coffee and car wash offers, testing and refining each concept to lift sales and profitability.
He has also played a leading role in major operational integrations, bringing together large teams and different operating businesses.
“Vijay brings extensive experience and a proven track record in retail transformation and commercial leadership,” says Bryan Main, Managing Director of Certas Mobility UK, Certas Energy.
“His hands-on approach, commitment to developing people and ability to improve performance and deliver growth make him a valuable addition to Certas as we look to strengthen and expand our position in the UK forecourt market.”
Vijay adds: “I’m delighted to have joined Certas Energy at an exciting time for the business and the wider UK forecourt sector. Having spent much of my career working across the UK and Europe, I’ve seen how the right retail proposition, strong partnerships and a clear commercial focus can make a real difference to a business.”
“Certas has a strong foundation and I see significant opportunities to build on that. I’m particularly interested in how we can further develop our food-to-go, coffee and car wash offers, creating more reasons for customers to visit. Alongside this, I see real opportunities to expand our retail network and build on Certas’ established position in the UK forecourt market.”
Image provided by Certas Energy Ltd