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News

JET strengthens its presence in the Scottish Highlands

...are JET-branded. The company also supplies dealer sites across Scotland under the Thames and Highland Fuels brands. “West End Filling Station is a great addition to our portfolio of JET-branded...

Interview

In Conversation with Phillips 66 Limited

In our April ‘branding and marketing’ print issue, we considered how companies in the sector have adapted and evolved their communication styles and branding in response to market developments, the...

News

Backing a certainty

...the foreseeable future; retaining customers will still require a multi-brand strategy. “However, no matter which brand, customers know who they’re dealing with in terms of the parent brand; we are...
Eddie O’Brien of DCC Retail & Oil talks about the company’s plans for future fuels, the transition and for energy in Ireland

Interview

DCC on ambitions for Ireland and energy transition

...“DCC, the brand, is very much our corporate brand from an investor point of view,” Eddie explains. We don’t bring the DCC brand to the consumer end, we tend to...

Insight

The growth of large retail dealer groups

...the branded wholesaler programme, these and the former Total sites are Esso branded whilst those of sister company Snax24 are BP branded. By and large, the big four’s networks are...

News

Greenergy becomes national fuel supplier to Esso dealerships

...extends nationally with Greenergy taking over supply to a further 104 Esso branded dealerships. Greenergy also has rights to market the Esso brand to independent forecourts nationally, offering Esso-branded fuel...

News

Building a retail network at Essar

...directly to a site branded under its own company colours.   The refinery has supplied the major retail brands with high quality products for over half a century and currently...

News

Building the Morris Lubricants brand

...the Morris brand, has spent the past nine years working as marketing manager for Hartman Outdoor Products in Telford. Prior to that, she ran Wofi Lighting in Bridgnorth, a lighting...