Summer promotion launched for Jet’s 60th anniversary

Layout 1Adding another dimension to Jet’s 60th anniversary celebrations is the “JET SET GO” summer promotion, launched across Jet’s dealer network to engage with customers and increase forecourt footfall.

Until 7th September, customers visiting Jet petrol stations will receive a unique code voucher to enter online where they will instantly find out if they have won one of more than 1,500 summer-themed prizes – including BBQ sets, travel gadgets, beach mats and picnic sets.

To encourage return forecourt visits, customers collecting three vouchers will automatically be entered into Jet’s prize draw to win one of four holidays worth £5,000 to a destination of their choice. Jet has partnered with its fuel customer, Jet2holidays.com, for the promotion.

Anne Day, brand communications manager of Phillips 66 UK & Ireland Marketing, comments: “Promotions have been a key element of Jet’s marketing strategy for many years and we are continually looking at new ways of engaging with our customer base.

“By making it very easy to enter, providing great instant prizes, a range of in-store POS and an integrated on and offline marketing campaign to support the promotion, we’re confident that we can drive customers on to our forecourts, increase brand loyalty and generate a real ‘feel good factor’ among UK consumers this summer.”

Post a comment or leave a trackback: Trackback URL.

Post a Comment

You must be logged in to post a comment.